Something new from the folks at BT Exact:
A receiver device embedded in the toy would activate an action on receipt of a message relayed to it over a short range wireless link by an associated mobile phone.
The researchers say these prototypes will "create a more natural and tangible mode of communicating for adults and children, which will encourage more imaginative text messaging." The interactive toys are tuned in to their owners' mobile phone so that, whenever an emotional graphic symbol (or emoticon) is sent, the toy displays the emotion that has been communicated.
…For example, if a happy symbol was sent to a toy dog it would come to life and start barking. Alternatively a love message could be sent to a teddy bear, which would trigger its heart to glow and become warm to the touch.
[Thanks to Bryan Alexander for the tip.]