Spill the Wine

Perish the wine snob? Forces are at work that will at least make snobbery cheaper.

A California wine glut has driven prices down to unheard of levels. Unheard of, at least, for anything not with a screw-top in hip flask size.

And Business 2.0 details Target's move into wine sales, which includes such helpful in-store aids as a flavor wheel that pairs chardonnay with mac and cheese.

Snob factor aside, the real long-term effect of such a broadening of the wine market should be a healthier America. The benefits of a glass of wine with dinner are now unassailable.

When Applebee's has sommeliers, we'll know the change has run its course.