The WB network is evidently getting closer to airing a show that has no conventional TV ads, just stuff from sponsors woven into the content. Tentatively titled Live From Tomorrow, the show has Pepsi and Visa interested.
The idea might fly, but there would seem to be a lot of wiggle room for pricing a placement. A 30-second spot is 30 seconds long, whereas some placements might work better than others. We'll see.