Even magazines sometimes need facelifts, and REASON is no exception. A few months ago, Publisher Robert Poole, Editor-in-Chief Marty Zupan, and I gathered together our ideas about the image and feel we wanted REASON to project. We all agreed that the magazine needed a contemporary, uncluttered, and unified look. After many roughs, revisions, and refinements, plus the advice and guidance of designer Pierre Rademaker, we are finally able to introduce with this issue the "new" REASON. We hope you find it refreshing—and easier to read.