"We are the first compay in 11 years who has said no to the U.S. Consumer Products Safety Commission," says Craig Zucker, co-founder and CEO of Maxfeild and Oberton, creators of the popular magnetic desktoy Buckyballs. Citing roughly two dozen instances in which these magnets were swallowed by children and teenagers, the Consumer Products Safety Commission recently filled a lawsuit to recall and stop their sale. Zucker, however, is not backing down. "We are not going to recall the product….We'll fight it and we'll fight vigorously."

"Our packaging has five warnings on it, we don't sell to stores that sell only children's products, and we don't sell to toy stores," Zucker explained. "There is a level of personal responsibility that comes into play when it comes to consumer product safety." 

Zucker sat down with Reason TV's Kennedy to discuss the recall, the bullying tactics employed by the CPSC, and how they are pushing back with their "Save Our Balls" campaign.

Shot by Jim Epstein and Anthony Fisher. Edited by Joshua Swain.

Approx. 4 minutes.

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