In Going Broke By Degree: Why College Costs So Much, Ohio University economist Richard Vedder lays out in plain language why, well, college costs so much.

Vedder, also a scholar at the American Enterprise Institute, sat down at FreedomFest in mid-July with Reason magazine Editor in Chief to talk about college costs and more.

Approximately nine minutes. Shot by Dan Hayes and edited by Meredith Bragg.

Scroll down for downloadable, hi-res, and iPod-friendly versions. And embed code too.

Related: The Case Against College Entitlements: Why we don't need more funding for higher education.