Facebook Introducing Trending Topics

Will Snapchat trend?

This morning's 86th Academy Awards nominations became instant social media fodder: Who got snubbed? Who is undeserving? When will they rename the event The Meryls? But it's easy to lose track of the discussion.

Facebook today began rolling out its new Trending feature, designed to surface relevant conversations—like the upcoming Oscars telecast—and help users discover more content.