Advertising Absurdity

I nearly spewed my green tea at breakfast when I caught Cisco Systems' new full page ad in the Washington Post. "ONE DAY THEY WILL LOOK BACK AND SAY, 'IF ONLY EVERY COMPANY RAN LIKE THE GOVERNMENT.'" reads the ad's tag line. No doubt it got the attention of government procurement guys, but really, there should be some sort of prior warning before someone comes across something that preposterous early in the morning. Next Cisco will be talking about square circles, or proving a negative.