Final Fantasy XIV: Endwalker
When the multiplayer role-playing game hit the market in 2010, it was a disaster, panned by critics and series fans alike. But developers retooled it and it found a committed audience.

When the online multiplayer role-playing game Final Fantasy XIV hit the market in 2010, it was a disaster, panned by critics and series fans alike. The game lasted two years before servers shut down, failing to unseat industry leader World of Warcraft.
But rather than abandoning the game, developers heavily retooled and relaunched Final Fantasy XIV in 2013 with a new storyline. Over the next eight years it would slowly build a committed audience across several expansions of its world—one riven by war, plagued by elemental monstrosities, and manipulated by a shadowy cabal seemingly intent on destruction.
The persistence and story-telling would pay off in December 2021 with the release of Endwalker, an expansion to the game that also concludes the storyline people have been working their way through for nearly a decade. While the player—dubbed the "Warrior of Light"—engages in typical fantasy sword-and-sorcery high jinks, Endwalker's story is not of good triumphing over evil so much as of hope triumphing over despair.
The violent implosion of a once-oppressive empire is presented as a horrifying disaster despite the villainy of its leaders. The shadowy cabal is revealed as a pack of desperate, tragic fallen angels who have for centuries been ruthlessly attempting to restore a lost paradise that can never return. Amid the silly chocobo birds to ride and goofy maid outfits to wear, the game delves into themes of self-destruction, fear, helplessness, and even suicide. The hero fights not evil but nihilism.
Meanwhile, a rush of new interest in the game has left its publisher, Square Enix, fighting against supply chain issues. Initial sales of the expansion were so successful that existing servers couldn't handle customer demand. Unable to acquire enough new servers, the company had to temporarily halt sales.
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Never understood that franchise. Must be a Japanese thing. If it's fantasy why are there flashy cars and emo teens? New entries aren't sequels, and probably aren't even set in the same universe.
But as to this specific game. MMOs are big network effects. Trying to unseat WoW is as pointless as trying to unseat Facebook. Give it time WoW will disappear just like MySpace. Instead of making your goal to be king of cheesy mountain, maybe try to be a game in your own right and stop seeing it as a competition.
Its like they think WoW players will flock to them. Thats not how it works; the gamerspace has lots of room for both WoW and FF.
Considering how thoroughly WoW played out the string, it's not a bad idea. Blizz makes a lot of money on pure inertia. It seems like they're out out of creative energy because they are: back in like 2010 I can remember a leak of their master expansion plan - it ended at Legion (Sargeras was always the Big Bad) and didn't include Warlords.
The company got a ton more mileage out of the concept than they ever anticipated, but it needs a rethink.
I don't think Square Enix (FFXIV's developer) is trying to unseat anybody. They're just committed to making a good game. In fact, the game's director, Naoki Yoshida, spoke about how he hated the idea of people thinking FFXIV had "beat" World of Warcraft, during the height of the WoW exodus last year.
I would have agreed with you on the "must be a Japanese thing" before I finally caved and tried the game. Before that, I just didn't get the aesthetic at all. It pretty quickly won me over, though, because the story is fantastically rich. I've played WoW since 2007, but I have never felt as invested in my character or in the story in WoW as I do in FFXIV. The closing chapters of the main story quest in the Endwalker expansion literally had me in tears for parts of it. Never had anything close to that kind of emotional connection to a game before, and it really opened my eyes to what's possible with really brilliant storytelling.
My main character in WoW has more than 500 DAYS of /played time, and that game will always hold a special place in my heart. But if you ask me, FFXIV is objectively a better game than WoW. My only regret is that it took me until just last summer to give it a shot.
I'm just done with paying a sub fee to play a game when there are plenty of better games that don't require that.