Diversity Can't Save Eternals. It's a Cosmic Disaster.
Marvel's latest superhero epic is a boring movie about boring people.

More than anything, the key to the success of the Marvel Cinematic Universe (MCU) has been charisma. Robert Downey Jr.'s Iron Man had it. Chris Evans' Captain America eventually found it. Chris Hemsworth's Thor had the biceps and self-awareness to simulate it. Scarlett Johansson's Black Widow started out with plenty, then somehow lost it. Tom Hiddleston's Loki has so much of it that no one, including possibly Hiddleston, quite knows what to do. (Hence, more Lokis.) And supporting players ranging from Samuel L. Jackson to Florence Pugh to Don Cheadle to Awkwafina filled in the gaps with tremendous, broadly appealing screen presences of their own.
Yes, Marvel's superhero movies delivered spectacle, and intergalactic stakes, and did-you-spot-that Easter eggs and lore for comic book fans. But first and foremost, they were built on the strength of lively, deeply appealing characters.
When the characters worked, the movies worked—even if everything else was kind of a mess.
So the fact that Eternals, the third major MCU installment to hit theaters this year, is kind of a mess, isn't necessarily a deal breaker. No, the real problem with Eternals is that it's a boring movie about boring people. It's overlong, overdependent on barely comprehensible lore, underwhelming as a spectacle, and stuffed with uninteresting, unappealing characters who have all the charisma of a pair of marked-down pleated khakis. Eternals is a cosmic disaster.
It's bad from minute one. The movie starts with a brutal text dump of cosmic lore garbage about Celestials and Deviants and the "six singularities" (which are never referenced again) and a big robot-looking space god something-or-other named Arishem who, whatever, because none of this really matters.
This material derives from Jack Kirby's foundational work on the cosmic side of Marvel's comic book universe. To the extent that it worked on the page, it worked because it was delivered in the context of Kirby's jaw-dropping artwork, which took the trippy weirdness of circa-1970s Marvel comics and reimagined it at interstellar scale. It didn't matter if Kirby's lore made sense or not—please, fellow dorks, do not try to explain the First Firmament or the Aspirants to me—it was so awe-inspiringly weird and grandiose that you just accepted it on the strength of its imaginative ridiculousness. Eternals, in contrast, gives it to us as a solemn introductory text, set on a black screen, like homework before a big exam.
Eventually, we do get to see a Celestial or two on screen, and sure, they look kind of neat. But the movie treats them too gingerly, as mystical totems to be revered in hushed tones rather than as the gaga sci-fi wonders of Kirby's comic book panels.
Still, these planet-sized interstellar overlords are the film's most powerful ideas and images—which is itself kind of a problem. By the end of the film, the only character I wanted to know more about was Arishem, the cosmically unknowable god-thing with the booming voice and too many eyes.
That's because every single other person on the screen is an absolute bore. Yes, the movie has the requisite quippy banter and superheroes-are-normal-people shtick bits, including an entire scene built around jokes about beer fermented in spit, which is even less funny than it sounds. But the gags all play like mandatory box-checking exercises forced into the script in order to meet the now-expected comic demands of the Marvel movie formula.
Speaking of box checking, the characters themselves are even worse: None of them have recognizable personalities beyond "serious" or "comic." (A misbegotten subplot in which Angelina Jolie's warrior-Eternal Thena occasionally goes psychotic goes almost nowhere.) Instead, the team comes together as if it was assembled by following a corporate diversity consultant's checklist. Eternals, which has marketed itself on the diversity of its cast and filmmakers, substitutes empty identity signifiers for relatability.
Some of this is a matter of mistaken casting choices: Scottish actor Richard Madden is particularly dull as the Superman-like Ikaris. But it's more of a problem with the script, which gives these performers little to do except engage in weak banter until the bad guys show up and, inevitably, they have to start shooting computer-generated laser lights from their palms.
And when the light show does begin, nothing improves. Marvel movies often have a bland and same-y look, especially to their effects and action sequences. But far too often, Eternals just looks like green screen garbage. Long sequences are muddy and poorly lit; the computer-generated bad dudes look like they were rendered on a PlayStation 2.
One of the many ironies of Eternals is that it sometimes poses as a lesson about the goodness of humanity, and that goodness is premised on the human capacity to create things of awe-inspiring beauty. Director Chloé Zhao has certainly shown that she's capable of creating such images: Her previous film, the Oscar-winning Nomadland, captured the desolate beauty of the modern American West with breathtaking grandeur. But there's nothing remotely awesome here. Instead, Eternals limply gestures at her earlier work with a handful of depressingly ugly sequences set at a lonely farmhouse in the Dakotas.
Of course, it's one thing to put up with cruddy-looking visuals if the action scenes are cleverly designed, and if the characters and story have real emotional stakes—or at least some winning protagonists and inspired humor.
Indeed, it's worth comparing Eternals to Shang-Chi and the Legend of the Ten Rings, the previous MCU feature. The big monster showdown at the end of Shang-Chi was similarly weightless and occasionally muddy. But the story was full of wonderfully weird beats, including an entire subplot about Ben Kingsley's relationship with a psychic winged butt. (Unlike the spit-beer bit, this is even funnier than it sounds.) The energetic action scenes—some of the best in the MCU—balanced grace, cleverness, and knowing cinematic reference. And the main characters had connection, purpose, and personality. They had charisma, and thus so did the movie itself. Shang-Chi was a diverse film, and also a good one. Eternals only manages half the equation.
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Blah blah blah woke company blah blah.
I haven't noticed anything particularly woke about the Marvel movies. In fact there is one Marvel movie, "Black Panther," that is explicitly anti-woke. It portrays a person who want to use government force to implement racial justice as a bloodthirsty maniac, and the heroes as people who want gradual, peaceful change through nonviolent means.
And the ideal civilization is portrayed as a closed-borders ethnostate.
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Which not only doesn't exist, but never could exist and be the prosperous, advanced nation it is billed to b in the comics::
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https://fee.org/shows/video/out-of-frame/whats-wrong-with-wakanda/
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Water is wet, and dogs bite.
diversity can't save anything. also did they ever end up giving Colbie Smulders a personality?
She's hot and wears that tight-fitting uniform. Does that count?
Her personality was always “no nonsense, kick ass and take names later”. Even in the comics.
The MCU is toast. Iron Man and Captain America were the anchors and both are gone now, along with Black Widow. Thor is still around but off in space with the Guardians, a surprise hit for whom the novelty is wearing off.
Spider-kid and Ms. Marvel are supposed to be the leads now, and they can't carry the franchise.
They really should have stopped all the cape shit after Endgame. The MCU was designed specifically to appeal to Boomers and Gen-Xers who made up the bulk of Marvel's customer base for decades. All the woke crap that went in to overdrive after Obama was elected drove those people away, and its current customer base are far-left anti-fans who don't buy the product, they just want the representation bragging rights.
Banking a feature-length movie on Z-level characters like this that no one gives a shit about, is basically woke media in a nutshell.
The comedy gold fo Snowflake & Safespace will totally save the MCU if the evil suits will just let them shine.
I'm pretty sure they're trying to put something together for an Ironheart series, who epitomizes the cause for Marvel's decline.
For the true artists these movies need to be made for profit. Then they can hopefully get a unique lesser known project made.
I've started looking at the massive amount of MCU movies as massive 'waterfall' type projects that must be made because it worked before. It's also politically safe in these times... It's reminding me of the 70's Hollywood films dealing with airplane and airport crashes that they thought would sell over and over...
Since Disney bought Marvel and Lucas both franchises are just seen as a major profit base.... I'm sick of them all!
Amen CE and Red
When they started complaining about alleged "review bombing" on IMDB two weeks before the movie even came out (because ToXiC fAnZ HaTe TeH gAyZ!!!111!11!!!) even though there were twice as many 10/10 IMDB reviews as there were 1/10 from people who most likely hadn't even seen the movie yet, I knew this movie was shit and was going to bomb harder than the allies bombed Dresden. They were already attempting to set the narrative and get their excuses in line because they knew it was shit too but can't bring themselves to admit it.
>Instead, the team comes together as if it was assembled by following a corporate diversity consultant's checklist.
This is EVERY film and TV show now, isn't it? Or at least enough of them that it is downright cliche.
Maybe stop taking anything coming out of these movie houses seriously. It is all diversity-consultant driven, woke, comic book drivel censored by china.
Whatever. I'm not their demographic and haven't gone to see a movie in a very long time. It might be interesting to see something that spoke to Americans, and was a new idea, was anything other than a fucking comic book, and was intellectually interesting. But that's not what they make in Hollywood anymore. Everything is just focused on foreign distribution, existing IP, and easy translatability so it can't be deep culturally as the more socially relevant the idiom to one culture, the less easy the localization.
>>assembled by following a corporate diversity consultant's checklist.
definitely every commercial.
I believe Eternals is not censored by China as it is not getting a Chinese release. It has to rise and fall purely on Western audiences.
Intersting. Everything has been to date. That's traditionally where the money is, overseas distribution. It is built into the business model. First google hit on this says that model might be in jeapordy.
The problem is that they've cowtowed to China for years. Literally censoring movies based on Chinese officials, not just dumbing them down for easily translatable cultural references. Now they are getting bitten by Xi and his new cultural revolution. Lie down with Winne the Pooh, wake up with fleas, I guess.
Doesn't make it any more appealing though. Everything Disney does is contrived crap to me. I feel like Stan from South Park when he turned 10.
Lie down with Winne the Pooh, wake up
with fleasall sticky.(From the honey, you sick bastards).
From the honey, you sick bastards
Yeah, keep telling yourself that.
The problem is dual—it also shows just how insincere the wokeness is. They support Uighur concentration camps (even going so far thanking the camp authorities in the credits). So much for fighting “Islamophobia” when you’re standing behind actual ongoing genocide of China’s Muslim minority. And then they had no problem redesigning Chinese-market movie posters to minimize the presence of a black character to appease the racists. I heard they also routine cut any gay references for Chinese releases because the Chinese government asked them to.
I don’t like far leftists, but I’d sooner take some with the courage of their convictions over far leftists who are nothing more than gigantic hypocrites whose convictions evaporate when the CCP so much as twitches.
In my streaming service I saw the summary of a movie that came out this year and it used the word cisgender. I quit reading the summary and moved on to the next movie.
The irony of media globalization is that the celebration of Americanism that made its promotion overseas so successful is that corporate mass media has completely lost the plot in terms of how to do that anymore.
Like I've said before, your country can't survive if it's run by people who hate it.
It seems they thought they should make a movie that most perfectly exemplified : go woke go broke.
Well done guys
I don’t trust critics on any film, and Mr. Mcardle especially, but I will admit that I have not been as jazzed for Eternals as I have been for any of the other Marvel movies.
I’ll wait till it’s streaming free on Disney+ and watch it to make up my own mind.
I’ll wait till it’s streaming free on Disney+ and watch it to make up my own mind.
I did that with Black Widow, and to be honest I thought it was fucking boring. Wandavision fumbled the baton at the end, and I dropped Falcon and Winter Soldier after the "they won't give even a famous black man a bank loan cause racism" scene in episode 1. I've pretty much checked out completely and have no interest in watching any of this shit anymore.
The Mouse is just creatively bankrupt in every conceivable way at this point, and is surviving only due to nostalgia from cannibalizing its most notable IPs. I swear they'd try and necromance Howard Ashman from the grave if they thought they could get a single landmark song out of his mouldering corpse.
Doesn’t criticizing a movie directed by a woman named Zhao count as double-ungood racism these days? Sounds like the movie is objectively bad, but good luck saying so.
No, Zhao's fair game because the CCP doesn't like her. Hating Asians is only racist if the Asian is approved of by Chairman Winnie.
Diversity can't save ANYTHING, fyi.
Other than a clip of Hulk beating the daylights out of Loki, I don't think I've seen any MCU movie.
That's all you really needed to see.
Remember when Marvel fans used to mock D.C. fans? Remember when everyone here at the commentariat laughed at D.C. for not being able to make movies at good as Marvel? Remember when Marvel was god?
Yeah, you were idiots.
*cough* Aquaman 2 *cough*
I'm still trying to figure out what Depp saw in Amber Heard, unless she was an absolute freak in the sack. That's the only explanation I've ever had for guys hooking up with Angelina Jolie.
Same.
She’s that much to look at, paired with the personality of a bout of dysentery.
Besides, regardless of what she does in bed (besides taking a dump), poor Depp should have known to stick it in crazy.
*not that much
Marvel has done much, much more with its IP in films than DC has. Perhaps DC's only proven good decision in decades vis a vis film was letting Nolan do whatever he wanted with Batman.
And DC has the better IP. Marvel is corny schlock compared to DC.
That they're faltering now, after churning out dozens of movies better than DC's modern tentpoles was inevitable.
But not because DC is competent.
I'll admit that DC has Ambush Bug, and Marvel does not, but aside from him, what better IP do they have?
I'm glad there's a crap movie they didn't manage to foist onto Garvin.
Is there sign language? I heard there was a deaf actress in this. So is there sign language? I wants to know.
Yep. That box was checked too.
The only thing to marvel at seems to be that someone was PAID to make it.
Marvel went complete SH*T when Disney bought it. Thank God poor Stan Lee died before he could see the absolute sh*tshow it has become...
DC has gone completely down the tubes, too. And the actual comics (both Marvel and DC) these days are far more woke than the movies, plus the artwork isn’t very good.
I was thrilled when Shang-Chi and the Legend of the Ten Rings finally came out. I have been sitting on the first 20 editions of the Shang Chi comic book since 1974/5. Actually, not really sitting on since they were in a sock drawer for all those years. A few weeks ago I sold them to local comic book store for a very tidy sum. Someone will now get to enjoy the collection and I have a new handgun.
Use it in good health
Perfect review. Just saw it and agree with everything Pete wrote.
One of the characters is Kingo, who's already Japanese and apparently some sort of a Samurai Warrior. No need for race swap there, right?
But WAIT - the Gemma Chan and Don Lee characters checks off the east Asian box. So they have to go somewhere else on Asia with Kingo. So they race swap in two nondescript Asian characters and the original Japanese warrior character becomes this buffoonish Indian guy.
Over 50, obese, deaf, gay, short - it's a disappointingly short list, really. No non binary characters and non English speakers. Society still discriminates against transracials. "You can't be a non white person, you were born white" says the racists.
Yes, we're dealing with a cult. Disney is the only cult in history to make a billion dollars.
Yes, we're dealing with a cult. Disney is the only cult in history to make a billion dollars.
Scientology would like a word.
It doesn’t help much that THE ETERNALS is based on one of Jack Kirby’s least inspired creations. Following the slow death of the New Gods/Forever People arc he started when he moved from Marvel to DC in the ‘70’s, Kirby spent several years producing lesser titles for DC, only one of which (THE DEMON) had any real staying power (look up Etrigan) and some of which were drivel. Then he made a much-ballyhooed return to Marvel and launched…THE ETERNALS, a second-rate pale copy of The New Gods with some warmed-over Von Daniken bushwa added to make it worse.
Why anyone would revive this tripe escapes me.
Kirby's ETERNALS owed a lot to CHARIOTS OF THE GODS, also. Ikaris did seem like a Captain Ersatz of Orion, at first. The Kro/Thena romance was interesting. What made Kirby 's Deviants decidedly "unwoke" was their genetic instability, which meant they tended to be "comic book evil." If the wokiban had read the comics, they'd have treated Jack like Charles Murray.