College PC

The Gillette Ad Tells Men Not to Hurt People. Why Is This Offensive?

"Toxic masculinity" is sometimes a scapegoat for the left, but this particular commercial makes no grand anti-male claims.

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Gillette
Screenshot via Youtube

Gillette, the shaving company, debuted a new commercial this week that assails "toxic masculinity" and challenges men to behave better toward women and each other. But since modern cultural discourse involves two constantly outraged tribes careening wildly from one controversy to the next, this perfectly inoffensive message has somehow been rendered bad by team red.

"The Gillette commercial is the product of mainstream radicalized feminism—and emblematic of Cultural Marxism," wrote Turning Point USA's Candace Owen, a conservative pundit. Right-leaning author Michael Knowles accused Gillette of "granting the premises of SJW jackals." And over at National Review, Ben Shapiro claimed that the company was "kowtowing to leftist social priorities" in order to "inoculate [itself] from the woke scolds of the Left." (If that was the goal, the ad will certainly fail—woke scolding is a condition for which there is no reliable vaccine.)

These strong claims—cultural Marxism! SJW jackals! Leftist social priorities!—should strike anyone who actually watches the ad as fairly ridiculous. Here it is:

Yes, the ad invokes "toxic masculinity," an ill-defined concept sometimes deployed by the campus left in overbroad ways. But most of the ad depicts men deciding not to bully each other, harass women, or commit violence. Are these really "leftist social priorities"? Do conservatives really wish to portray them as such?

Shapiro's catchphrase is "facts don't care about your feelings," which he deploys—often correctly—to chide the left for having rendered unsayable something that is true: There are generally some differences between men and women, for instance. But this seems to be a case where the right's feelings are getting in the way of facts. Men commit a lot more violence than women, sexual harassment is undeniably a problem in many workplaces, and boys should be raised not to attack each other.

It's true that not all men engage in violence, sexual harassment, and bullying—and on the flip side, plenty of women are abusers. Collectivist assumptions are obnoxious—and anathema to libertarian principles—whether they are deployed against men, women, white people, black people, etc. Certainly, some on the left are guilty of going this route (as are many who claim to speak for the right). But the ad never said that all men are bad. It never argued that masculinity is always and everywhere a dangerous ideal. It made a very modest statement—treat people better—in hopes of selling more razors to people who agree. Again, why is this bad?

To his credit, Shapiro makes perfectly legitimate points in the rest of his column about the importance of young men having strong male role models in their lives:

If you want to raise a generation of men who will treat women well, act as protectors rather than victimizers, and become the bedrock for a stable society, you need more masculinity, not less. In fact, a recent study from Stanford, Harvard, and the Census Bureau found that high levels of father presence in local communities may matter even more than having a father in the home directly; the study explained, "black boys who grow up in areas with high father presence are also significantly less likely to be incarcerated."

Exactly right: Young guys need to learn from men who treat women well and act as protectors rather than victimizers, which…is exactly what the Gillette ad called on men to do.

People are free to associate with whatever brand they want, so if Gillette's so-called virtue signaling bothers someone that much, that person may go ahead and buy razors elsewhere. But it would be a shame if the right started boycotting companies for taking the position that maybe hurting people is bad. Is owning the libs really that important?

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604 responses to “The Gillette Ad Tells Men Not to Hurt People. Why Is This Offensive?

  1. Leftys seem to think people (men) behaving badly is toxic masculinity.

    Also really what I want with my bathroom supplies is virtue signalling

    1. Doesn’t this ad make you want to shave your dick off?

      1. Personally, it makes me want to load a pile of Bic razors all over the Gillette shelf space.

        1. Stop fronting, Sevo. We know you shave with an iron novacila by the light of a tallow candle and a polished galea.

          1. Ok, that sounds more badass than I intended.

            1. “Sevo is French?”
              How far back you wanna go?

    2. In this thread, Cathy L stupidly insists the phrase “toxic masculinity” is not used, and when corrected, flees.

      1. I actually winced when I read her comments and her dogged refusal to acknowledge reality. That was an Epic Self-Own to end all Self-Owns.

        And it will not be soon forgotten, either. Cathy might want to take a long vacation after this.

        1. “Cathy might want to take a long vacation after this.”
          Assuming Cathy is not a sock, I doubt that will happen. Tony, JFree, Hihn and Chemjeff are regularly busted for outright lies, and not one of those lefty shitbags ever shows a bit of embarrassment.
          Turd, it seems, got banned; for what I have no idea, but it couldn’t be dishonesty; the five mentioned above would have been long gone if that were the criteria. Being an asshole would have gotten the resident asshole rev removed.

  2. “challenges men to behave better toward women and each other. ”

    For many men, insults and mild hazing are how affection is a
    shown. Respect their cultural norms please.

    1. “For many men, insults and mild hazing are how affection is a shown.”

      This.

      1. This is important when you are a child. As Jonathan Haidt explains on a recent JRE episode, this is necessary to develop some thick skin and a healthy brain that doesn’t descend into anxiety or depression every time it encounters social friction once grown up.

        1. That must be racist somehow.

          1. Actually habitual insulting each other is fairly common in Amerindian cultures.

          2. Black guys do it too! THAT MUST MEAN BLACK MEN ARE ALL RACISTS!

          3. Not necessarily.

            Did you ever see the “barbershop scene” in Gran Torino where Clint Eastwood takes the kid to the barbershop and shows him to go in like a man and stand up like a man?

            Having come of age in the late seventies and, having been a somewhat sensitive male at that time. I hated crap like that. But, working in a factory while going to college (1975-1979) I was exposed to exactly that from older men. And I hated it. But today, I could really relate to that scene and actuallly am gratefull that those old geezers toughened me up like that. I’m not only a better man for it, it’s part of what makes me libertarian.

            There’s dirty work in this world and someone’s got to do it. Tough men have been shouldering that burden since we got out of the trees and began walking on two legs. There is just no way around it.

            Historical anthropology.

            1. “There’s dirty work in this world and someone’s got to do it. Tough men have been shouldering that burden since we got out of the trees and began walking on two legs. There is just no way around it.
              Historical anthropology.”

              Tough subject.
              None of us “owe” intervention in the case of violence toward another, but I’m guessing (hoping?) most of us would intervene. Without going into detail, I had that choice years ago, and even with wobbling knees, I ran toward the perp and said ‘NO! You are *NOT* gonna to get away with that!’ His knees must have wobbled more than mine as he ran off.
              But there are also women I know who are more than capable of defending themselves, so I’m gonna say it ain’t only ‘tough men’.

            2. There’s dirty work in this world and someone’s got to do it. Tough men have been shouldering that burden since we got out of the trees and began walking on two legs. There is just no way around it.

              This is exactly what I tell my son when he is given a chore he finds “gross”.

        2. I think you mean Jordan Peterson, not Jonathan Haidt. I don’t think that Hiadt has been on JRE.

      2. Shut up, loser. *punches brothers arm*

        That pretty much sums up my relationship with my brothers growing up. And we all get along to this day, mainly because my parents were smart enough to know when to intervene and when to let boys be boys.

        1. …and two for flinching.

        2. Toxic masculinity – getting the shit out into the open, have at it and be done with it, share a couple of beers

          The opposite of that – smile to her face and then go holy hell behind her back, and make her life miserable for 5 years.

          Yeah, masculinity is toxic

          1. That is in fact how WOMEN do things. They’re trying to force men to behave like women. And not in just that one way, but seemingly all ways. Because only the way women naturally behave can POSSIBLY be the best way to behave…

            1. THIS^^^^^^^^^

              And from an old geezer who’s seen it all.

              I used to buy into the “men and women aren’t really different” argument. Even as a young manager with a staff of 30…all female.

              Men and women are different. Yes, there is a bell curve and overlap.

              But the sooner we accept those differences and build on them instead of trying to deny them, the better off we’ll all be.

              1. Exactly. As with all traits it’s a bell curve, and there is a chunk of overlap on everything… But the AVERAGES are wildly different. And at the extreme ends there is NO overlap.

                I got sick and tired of smiling and nodding on this issue years ago. I live in shit lib central, and I straight up bust out all the stats I know from researching male/female differences and eviscerate people whenever this topic comes up. Since everybody REALLY knows men and women aren’t the same in their heart of hearts, even shit lib women will generally bow down in short order. I typically tell them that if they accept reality, they should stop pretending it’s not true, and just accept that women/men won’t always be equally represented in all arenas.

      3. As the saying goes, men socialize by insulting each other, but they don’t really mean it. Women socialize by complimenting each other — but they don’t really mean it.

        1. ^Hysterical

        2. The greater the fraternal affection, the greater the frequency of calling each other a “dirty fag”.

          1. Or a homo, or a tool, or a pansy, or a dick faced donkey fucker, etc… 🙂

          2. ^ This fucking douche canoe gets it.

            1. Whatever, twat waffle!

    2. no shitting man when we go hunting or fishing there is no stone left unturned to punish harass or tease but it does build charachter

      1. They don’t want men to have character, they want men to be pussies, be doormats and vote for shitbag progressive politicians.

        1. I hear you.

          AOC is a prime example.

        2. “CDRSchafer|1.16.19 @ 2:21PM|#

          They don’t want men to have character, they want men to be pussies, be doormats…”

          In theory, but they have no desire to actually date these “men.”

    3. “For many men, insults and mild hazing are how affection is a shown.”

      That’s often how you can tell how well men get along with each other. If they’re constantly insulting each other, or “breaking each other’s balls”, in the vernacular, then you know they’re getting along fine.

      When men are polite and curt to other men, they probably hate each other.

      Of course sensitive snowflakes with low thresholds for emotional pain wouldn’t know that. But they’re not really men so why would they?

      1. It’s funny, but it’s true. I’m “nicest” to people I fucking hate, generally speaking. People I actually like and get along with get a never ending stream of insults. People are funny critters!

    4. Yup. I recall an anecdote S.I. Hayakawa told (I want to say it was in _Language in Thought and Action_) about an immigrant who got a job with a team of workers. One of them, let’s call him Joe, asked the new guy what the heck he’d done for the country he emigrated from to kick him out. The new guy didn’t say anything, but went on working despite being less than happy with the sally… but not long afterward he asked “Hey, Joe, how long has your family been in the United States?” “Oh, back to my grandparents.” “So, they kicked your family out of Europe *two generations* before mine!” Laughter all around, and the immigrant became “one of the guys”.

    5. Old joke:

      If there are three female friends having lunch together, they will be e.g. Lisa, Paula, and Jen.
      If there are three male friends having lunch together, they will be e.g. Shithead, Douchebag, and Fuckface.

  3. “No bullying.”

    Ok

    “No sexual harassment.”

    Ok

    “No hitting on women.”

    Wait. What?

    1. So much this. There would be nothing objectionable whatsoever if the faggots had enough discipline to leave that last part out of their agenda.

    2. That was the only part that bothered me. The passage in the middle w the man starting to follow the attractive woman & being stopped by someone else (Friend? Stranger?) who just says, “Not cool.” The assumption seems to be that people’s being attracted to each other will end badly. If that’d always been the assumption, we’d be extinct. Why the fuck (heh) did they have to put that in, huh?

      1. Hihnfaggot must be finished waxing it to Trump’s tweets.

      2. starting to follow the attractive woman

        That guy should have instead run the other direction screaming.

    3. No hitting on women?

      I’m O.K. with that. As long as they hit on me. 🙂

      1. “You’re Kidding|1.16.19 @ 10:13PM|#

        No hitting on women?

        I’m O.K. with that. As long as they hit on me. :-)”

        That’s the problem. Most women are not interested in a man unless he is “man” enough to make the first move. Quite the dilemma the feminists have created for relations between the sexes.

        1. “Most women are not interested in a man unless he is “man” enough to make the first move.”
          Certainly not all.

  4. I take it you still haven’t learned how to change a tire, Robby

    1. “For many men, insults and mild hazing are how affection is a shown.”

      awwwww, cute

    2. He can spin your spare tire, if you know what I mean.

      1. Just sell the damn shaving cream and STFU. Not one soul cares about what the marketing department and P&G thinks about it all, good or bad. Companies need to get over this prima-dona complex where they are the moral masters of the universe. Schools and the media area all over SJW virtue signalling. Big companies need leave it alone.

        1. If the virtue signaling in the ad doesn’t sell, then the company will take it out. If the offended males are a big part of the customer base, the ad will not succeed and the company will stop it. If the men who don’t care about the message or like it are a big part of the customer base then expect more similar ads. Whining or supporting on the internet either way makes no differences to the marketing department.

          You can’t tell big companies not to virtue signal if it makes them money. They will do it anyway.

          1. What brand of blade is R. Kelly using?

          2. It’s not just about money, it’s about political protection too.

            P&G have been facing some pretty heavy criticism lately over child labour, human rights abuses and illegal dumping. By becoming the new woke darlings they’ve effectively kneecapped the accusations, and now have full media armor.
            They probably lost 20 million in sales from the ad, but gained a hundred million dollars worth of positive coverage and clerisy and media protection. No journalist will dare go after them now.

  5. “The Gillette Ad Tells Men Not to Hurt People. Why Is This Offensive?”
    Because it’s a preachy assumption that men would do otherwise. It’s insulting and demeaning.
    Do I need some SJW hack copywriter at FCB to advise me not to beat my wife? If so, it’s not going to help.

    1. Yep. Your family, friends or pastor might tell you to be a better person, but at least those people have some insight into your life and understand your difficulties. Gillette can STFU, all I ever wanted from them was a shave not a sermon.

      1. “…all I ever wanted from them was a shave not a sermon.”

        Yep. You got a sermon? Ring the church bell and see who shows up.
        I really can’t tell you who made the razor in the bathroom, but I can tell you who will not be the maker of the next one.
        This marketing disaster brings to mind the shoe make who featured the 3rd-string QB as someone ‘risking all’; it got ‘signaling praise’ for about 2 weeks and then seemed to have disappeared.

        1. Just get a straight razor. It’s the thing to do these days. They cost nearly nothing on Amazon, and are much better honestly.

          1. Wuss. I use a bowie knife.

            1. Welding torch.

              1. Woodchipper

            2. Viking ax.

              1. Viking don’t fucking shave.

                1. The women do.

                  1. In the Current Year, so do the men.

                    1. Not sure about that. Full beards are fairly common in my family and in much of the upper Midwest.

                  2. Okay my aunts do occasionally need to shave.

                    1. That is also why we raided Ireland and Scotland, we loved the firebush and didn’t have much use for facial hair on women.

              2. Wuss. Pound them in with a hammer and bite them off inside.

          2. Buy a beard trimmer and stop shaving.

          3. Honest to God, I’ve been using my long-dead dog’s grooming tool for the last ten years.

          4. Yep. Dry shave with a straight razor and use rubbing alcohol to stop the bleeding after.

            1. Real men don’t bleed. We don’t have time to bleed.

        2. What is it about 3rd-string QBs risking all? There must’ve been more to it.

    2. “This video tells Black Men to not rape. Why Is This Offensive?”

      1. I was actually somewhat surprised not to see people arguing the ad was racist in that it seemed to disproportionately feature (or at least more prominently feature) black men.

        1. From what I noticed, the Black men are heavily featured in the “good” roles — the Black friend cockblocking his neanderthal White friend from hitting on or catcalling some woman comes to mind.

          Cause it’s definitely not mostly Black men who catcall women in the city./s

          1. According to that video some woman made several years ago showing her being catcalled while just walking along in NYC, it is actually overwhelmingly Latino men who catcall.

    3. “I don’t abuse my wife. She just won’t shut up.”

      That guy isn’t learning life lessons from an ad. That guy isn’t buying premium shaving products.

      1. Yeah, Gillette isn’t a premium shaving product, unless you judge that by the price. I joined Dollar shave club a couple years back, and their blades are greatly superior at a fraction of the price.

        Though a friend tells me that Gillette’s blades that are marketed to women are much better than their blades marketed to men, sharper and longer lasting. So maybe Gillette is just dissing men to appeal to their core market?

        1. I joined Dollar shave club a couple years back, and their blades are greatly superior at a fraction of the price.

          Why not just buy direct from Dorco? It’s the actual manufacturer and you can get it for an even cheaper price.

    4. The proportion of men, who exhibit true “toxic masculinity”, is probably lower than the proportion of young, black men, who commit crimes.
      Imagine what would happen if an ad, along these lines, said that young, black men shouldn’t commit crimes?
      Yes, that’s why it is offensive to most men, and should be to almost everyone.

    5. Are you aware of how often male cops beat their SOs?

  6. But most of the ad depicts men deciding not to bully each other, harass women, or commit violence. Are these really “leftist social priorities”? Do conservatives really wish to portray them as such?

    Most men who have even a passing interest in the concept of self-respect think that not committing violence, bullying, etc. is a very low bar for good behavior. Being told not to do so (if not a toddler or in response to a failure) is incredibly condescending.

    You missed the mark on this one, Robby. So did Gillette, by a country mile.

    1. Weren’t you taught not to rape?

      1. I’m triggered by this comment.

        Unrelated followup:
        It’s worth noting that a sizable percentage of all TV and radio marketing toward men, and entertainment content generally, is at least partially predicated on mildly insulting men – and (virtually) no man complains.

        Portray a man as kind of dumb, fat, weird, etc? It’s taken as humorous. No outrage or need for it, which I think is a pretty good indication that being upset about something like this ad isn’t just indulgence in indignation fetishism.

        It’s a terrible ad because there isn’t a scenario in which condescension is anything but disrespect.

        1. Not just men, white men in particular.

        2. It’s worth noting that a sizable percentage of all TV and radio marketing toward men, and entertainment content generally, is at least partially predicated on mildly insulting men – and (virtually) no man complains.

          Oh, there’s complaints, but they’re generally dismissed as sexist MRA reaction.

          Sometimes the marketing isn’t even mild–they blatantly portray men as barely functioning imbeciles who’d be lost without their wives doing everything for them. Probably goes back to “All in the Family”s popularity when Archie Bunker initially became a working-class hero, and they subsequently neutered him in the following seasons.

          1. Sometimes the marketing isn’t even mild–they blatantly portray men as barely functioning imbeciles

            Every. Single. Drunk. Driving. Ad.

            If you roughly cobble together stats to get a ‘DUI arrest per mile driven’ statistic, the M:F ratio is ~1 (ignoring professional drivers who push the ratio down *dramatically*). However, every drunk driving commercial I’ve seen shows a man getting pulled over.

            1. Women are allowed to drive?

              What witchcraft is this?

              1. Maybe chips just can’t distinguish good from bad female driving.

                1. Maybe you haven;t been keeping up?

                  Male cops have figured out how to get laid by offering “help” to the female DUI’s they pull over.

                  https://bit.ly/2QQMNYF

                  https://bit.ly/2FIkABk

                  https://bit.ly/2Fzi94Q

                  I wish I could say this weren’t true. But my beautiful, tall blonde 20 something niece has beaten several serious tickets by providing her phone number at the apprehending officer’s request.

                  They haven’t done her any favors.

        3. Real men are not threatened by advertisements.

          1. Real men don’t presume to think for other people.

          2. Real men hit ‘skip’ on the remote when the ads are running.

        4. “BLPoG|1.15.19 @ 3:36PM|#

          Unrelated followup:
          It’s worth noting that a sizable percentage of all TV and radio marketing toward men, and entertainment content generally, is at least partially predicated on mildly insulting men – and (virtually) no man complains.”

          Disagree. It seems to me that this is done most frequently when the target market/audience is predominantly women.

      2. I think rape is included in “committing violence” . . .

    2. If found the ad’s assumption that men were bad before moment A but now they are inspired to be better after moment A to be the worst part.

      What was moment A? #MeToo. What a load of garbage.

  7. Anyone who uses the phrase “cultural Marxism” is a fucking idiot.

    1. Not really. Despite the attempts to pretend otherwise, that was a real idea with a real history.

      1. A very obscure one and irrelevant to the idiots who use it today.

        1. “A very obscure one and irrelevant to the idiots who use it today.”

          It’s obscure to you, and you are willfully ignorant of much of history.

        2. I mean, if you consider Herbert Marcuse and Erich Fromm to be “obscure”. Where exactly do you think the notion of critical theory derived from? Most of the Frankfurt Schools lingo is constantly regurgitated on college campuses.

          1. We can agree to disagree on the matter of obscurity, but surely we can agree that current usage by right-wing morons has little to do with the Frankfurt school.

            1. “We can agree to disagree on the matter of obscurity,”

              Honest Tony “I was wrong so let’s agree to disagree”

              1. I don’t think the Ferengi Rules of Acquisition are particularly obscure, but a normal person would probably disagree.

                1. Shorter Tony “I was wrong so blah blah deflect”

            2. “We can agree to disagree on the matter of obscurity, but surely we can agree that current usage by right-wing morons has little to do with the Frankfurt school.”

              So, no, it isn’t “obscure”. Got it, scubag; keep pushing those goal posts.

              1. Gotta love this thread of morons acting like they’ve actually read Marcuse. Yes, he is obscure. Get over it.

                1. “Yes, he is obscure.”

                  It’s strange for someone who implies that they have read Mercuse to say definitely that he is obscure.

                  1. It’s strange for someone who implies that they have read Mercuse to say definitely that he is obscure.

                    Why would that be strange? As if something stops being obscure generally just because you personally consume it?

                    And no, I haven’t read Marcuse either.

                2. “Yes, he is obscure”

                  We get it. You’re poorly read.

                  1. I think it’s a pretty safe bet that no one in this fucking thread has read Mercuse.

                    1. I haven’t read Mercuse.

                      Now MArcuse, yes.

                      So, you’d lose that bet and still be poorly read.

                      As an aside, the people saying they’ve never read Marcuse sound pretty fucking stupid insiting their lack of education is common.

                    2. jfc

                    3. When you’re trying to assert your opinion as fact, actually knowing the name helps you look less stupid.

                    4. Larger problems than not having read Marcuse: (in reverse order.)

                      Defenders of communism who have never read Marx and Engels.

                      Defenders of evolution who have never read Darwin. A few paragraphs of Origins not being sufficient. Descent of Man should be mandatory for anyone who puts a fucking Darwinfish on their car bumper.

          2. I don’t doubt that some people who use the term don’t know what it means or what it relates to, but when Ron Paul, for instance, uses the term he most definitely knows what he’s referring to and people like Brian Doherty know what he’s referring to as well. He’s just willingly playing obtuse.

        3. Class warfare… aggrieved groups claiming theoretical assumptions of victimhood (“step 1: assume exploitation”)

          Sounds right.

          1. Actually, cultural Marxism was invented because the working class rejected Marxists by the end of World War II and the only people who read the dialectic nonsense were rich white people, so they had to try a new strategy since class consciousness among the proletariat wasn’t working in the West.

        4. A very obscure one and irrelevant to the idiots who use it today.””
          Tony reffering to cultural marxism, except thats exactly what China and North Korea do every dam day right down to monitoring all FB accounts with social accounting of good behavior and thats just wha this commercial is be good citizens you rotten men or else?

        5. I agree your cultural marxism is idiotic

        6. Of course Tony says this. Just like punks like him dislike the term ‘beta male’. Trash like Tony don’t like to. Be called out on their shit.

          And yes Tony, you are a beta male cultural Marxist. Those are both real things, and sadly not obscure because of creatures such as yourself.

          Now be a dear, and fuck off.

          1. I suppose you have an 8-pack and a degree in nuclear physics.

            1. Do you? Doubtful. Regardless I have multiple degrees from good schools and an IQ that vastly surpasses yours.

              Now that I’ve straightened you out, feel free to thank me and go drink your Drano.

              1. “…I have […] and an IQ that vastly surpasses yours.”
                As does our dog.

    2. “Anyone who uses the phrase “cultural Marxism” is a fucking idiot.”

      Assertions from fucking lefty ignoramuses =/= argument or fact.
      You and JFree have the combined cred of, oh, that hag who lost..

      1. Geraldine Ferraro?
        Carly Fiorina?
        Serena Williams?

        -jcr

        1. Serena Williams is not a hag.

    3. “Anyone who refers to Marx positively is a fucking idiot”

      Fixed it for you.

      1. You’re just jealous that Marx, despite the fact that all attempts at putting his ideas into real-world practice were failures, is still 1,000 times more important in political philosophy than any of the pencil-necked libertarian nerds who remain fringe, not to say embarrassing, figures.

        1. Yep. Failure and 100,000,000 needless deaths makes out fucking lefty ignoramus wet his pants.

          1. Oh come on. Right Here Waiting For You wasnt THAT bad of a song.

        2. Killing lots of people tends to get noticed.

          1. As I said, libertarians are pikers.

            1. Tony with the casual ethnic slur!

              1. And a very casual attitude toward mass-murderers; real class, there.

            2. Are all your heroes monsters Tony?

              1. Only Hannibal Lecter. He’s my hero because he eats the rude.

                1. So you’re hoping he’ll help you commit suicide?

                2. Ha! Nice one

                3. Tony, I have to admit, the idea of you being horrifically tortured and killed by a ruthless psychopath is somewhat amusing.

                  1. I’ll bring popcorn!

              2. Ha! Nice one

        3. Real jealous of the infamy of inspiring megadeaths for over a century.

        4. Marx is an incredibly important example of the dangers of envy combined with murderous misanthropy and lust for power.

          BTW Tony, did you know that the Soviet party line on homosexuality was that it was a bourgeois perversion, completely unknown in the glorious workers’ paradise they were building?

          -jcr

        5. They laughed at Hitler and the Nazis too….in the beginning. I don’ think anyone laughed at the “final solution”.

          Einstien flunked the entrance exam to the Zurich Polytechnic and struggled with French.

          How many failures does it take to prove a theorem wrong?

      1. Were you ever more than a stupid, annoying playground asshole or am I imagining things?

        1. I’ve always been more than you, yes.

          1. That’s not what your mom said.

            1. That’s true, she said you were more of an asshole by far!!!

            2. Tony, as you are a fanny bandit, mom jokes don’t really work for you. And I’m fairly certain most of our dads would just snap your neck if you got faggy with them.

        2. You are such a fucking retard.

    4. You just used the phrase “cultural Marxism”, idiot.

    5. You’re the living, breathing, walking, talking dictionary definition of a fucking idiot and you prove it every time you open your retarded pie hold, you mouth breathing hick.

  8. act as protectors

    Ok, Don Draper.

  9. Actually, the Gillette ad tells men being a man is hurting people.
    That is factually incorrect.

    I assume that Gillette has done the research necessary to determine that enough women buy razor blades that losing the male market will not impact profitability.
    If I wasn’t already using an electric, I would start.

    #beardsforever

  10. What does this have to do with selling male grooming products?

    I don’t think anyone was asking their razor company for their two cents while they pitch their product. Many of the people responding to the ad simply found the message insulting and a case of out of place moralizing.

    1. It’s because they’ve been using the slogan “the best a man can get” for yrs. & decided they’d construe it more broadly by making a PSA. You know, like when cigaret & lighter makers promoted fire safety.

      Of course it’d be better if they promoted actual techniques. It’s 1 thing to say, “Don’t hurt people,” which doesn’t help because hardly anybody wants to hurt people; more useful would be, “Next time you’re thinking of hurting somebody, count to 10 1st.”

        1. Is that actually Hihn? He sounds way too coherent for that.

          1. “Is that actually Hihn? He sounds way too coherent for that.”
            I’m not sure, but when that asshole starts a new sock, he tries to act sane for a day or two.

            1. Robert’s been around for a while without showing signs if incipient senality, so I’m pretty sure it’s not Hihn.

              1. True, Hihnfaggot tends to out himself faster than Tony at a Boy Scout Jamboree.

          2. My thoughts too. Robert seems too sane to be Hihn.

          3. Been around for more than 2 days, no bold, all caps, actually coherent for more than a few words, not likely to be Hihn.

  11. Hmm….speaking of Ben Shapiro, he has apparently let his hostile feelings about white people advocating for whites get in the way of his intellectual consistency: he wants, inter alia, Congress to censure Steve King, and a primary challenge because King has had the temerity to defend white people, whereas he defended the NYT’s retention of Sarah Jeong who has unabashedly attacked white people for being white.

    Libertarian principles demand nothing but contempt and disdain be heaped upon Ben Shapiro. If that offends Morris Dees, AIPAC, ADL, or other such hate groups, all the better.

    1. Steve King asked why “white supremacy” was a bad word. That’s not an attempt to “defend white people”. That’s an attempt to defend the word “white supremacy”, which is just weird. Also, he’s a pretty garbage representative in general.

      What people should mock Shapiro for is his love of the warfare state

      1. Wrong. According to the NYT, he asked why “white supremacy” was offensive.

        He is a pretty garbage representative, in general, but that is besides the point, isn’t it?

        1. Was he asking why it’s offensive for someone to be a white supremacist?

          1. No, even the tiny snippet the NYT “quoted” didn’t say that.

            “”White nationalist, white supremacist, Western civilization ? how did that language become offensive?” Mr. King said. “Why did I sit in classes teaching me about the merits of our history and our civilization?””

            He’s asking, when did it become offensive to be white, and a nationalist, basically. That’s really all “white nationalist” means these days, not to original meaning of wanting some form of apartheid.

            1. He said the “when did that become offensive” comment was in reference to “Western civilization”, not the other things the dishonest “journalist” attributed it to.
              The left is good at confusing the language to turn it to their twisted ends.

        2. It’s really hard to say what he actually said. All we’re getting is what the NYT, no friend of him, says he said. I looked for his “interview” and all I found was a smear piece that was sprinkled with a few words he might have said, for flavor.

          I do see a quote from him that he made a “freshman mistake” in not recording the interview himself. I tend to agree. You can get away with not recording if you’re going to relentlessly echo what the left wants said. If you’re going to say anything that disagrees with them, and worse, anything that requires context and thought to understand, you’ve got to be CAREFUL.

          He wasn’t careful.

          OTOH, I see the Republican party is still running scared. Not shocked at that.

        3. To be fair, when you add up the number of garbage reps out there, that isn’t much of a condemnation anymore. Sadly……..

          And given the naked bigotry and racism so boldly on display from members of the DNC, and their good personal friends, like Farrakhan, not a godda,n one of the, has a leg to stand on condemning King for a poor choice of words.

      2. “Steve King asked why “white supremacy” was a bad word.”

        Why is it a bad word? The ONLY societies in history that created mass prosperity are those where whites are supreme. White supremacy IS Western civilization. If you think white supremacy is bad, you should take a look at black supremacy, brown supremacy, and yellow supremacy. You’ll realize just how awesome and good white supremacy is.

        If whites disappeared from the earth right now, within a generation, all of humanity would devolve to where it was 500 years ago.

        1. What about the yellow man?

          1. No one’s trying to get out of the countries where the white man is supreme and into the country where the yellow man is supreme. In fact, the most blood thirsty mass killers (Mao by absolute numbers, Pol Pot by percentage of the population) have been yellow men.

    2. Hey Mike. Haven’t seen you around lately. Did you end up vacationing somewhere tropical again?

      1. Yes.

        My wife and I spent lots of time with my sister’s family in Melbourne, FL; I spent time with two good buddies who live in West Palm and Delray while my wife snuck off to see her sister; and we both spent a day with a good client and his wife in Port St. Lucie, and a couple of days in the Bahamas.

        Thank you for asking.

        1. All the while, no screen time for me.

          1. Good for you. My family has lake property way out of town, with little cell coverage, and no cable. I consider these things attractive features for when I want to get away.

            I like the quiet.

  12. “The Gillette Ad Tells Men Not to Hurt People. Why Is This Offensive?”

    Because it presumes that men need to be told. How well do you suppose a Lady Gillette ad telling women “Not To Be Greedy Golddiggers” would be received?

    1. ‘Don’t be a cunt!’
      Run it up the flag pole!

      1. Even better.

    2. I look forward to the whole series:

      “The Gillette Ad Tells Muslims Not to Blow People Up. Why Is This Offensive?”

      “The Gillette Ad Tells Blacks Not to Be Criminals. Why Is This Offensive?”

      “The Gillette Ad Tells the Irish Not to be Drunks. Why Is This Offensive?”

      1. “We didn’t mean *all* Islam is ‘toxic’!”

      2. Oh, this is fun…

        “The Gillette ad tells Asians to be good drivers. Why is this offensive?”

        “The Gillette ad tells women not to falsely accuse men of rape. Why is this offensive?

        -jcr

      3. Underrated comment. Wish I could upvote.

      4. I want to up vote this comment.

    3. Lady Gillette:

      “Women, don’t abandon your newborns in bathrooms”

    4. I’ve been married for over 21 years and my wife is the best thing that ever happened to me, but three times during our marriage she ran credit card debt up into five figures without my knowledge (FWIW she seemed to sincerely regret it each time and I think I have finally broken her of it, but I am watching like a hawk now). Among my circle of friends three others have confided to me that their wives have done likewise, two right before divorce with one of my friends having had to make life altering decisions in the aftermath. You think VISA, for example, would make an ad telling women not to do such things?

      1. She better be giving you five figures worth of deep throat…

        Also you may want to look at a different card with a generous return protection policy.

        1. Have you ever heard of QVC? HSN?

          They prey on shopping addicts. Mostly women. And, get away with it.

      2. Visa would lose biz. Gillette wouldn’t lose biz if people stopped acting bad.

        1. How about you stop acting like you’re not Hihn and then fuck off.

      3. This, and many other such topics, are covered in the late Ike Turner’s thoughtful book on women and feminism titled ‘Women’s be Thinkin’ too Much’.

        1. As my late father (circa 1932) used to say:

          “The two worst mistakes this country every made was giving women the right to vote and giving them driver’s licenses.”

          I thought he was an MCP – male chauvanist pig.

          But two marriages later………………….

    5. Lady Gillette? How sexist. Gillettetrix. More like it.

  13. Nice work, Robby. You had people defending you earlier and that was a strange experience. Nice of you to right the ship.

    1. Robbie has gone full retard, but I think he’s just trolling here.

      1. Steve King gets taken to task for trying to criticize when western civilization is conflated with white supremacy but instead sounding like he is defending both.

        Meanwhile Rico Suave is just dandy with the broad brush tarring of masculinity.

        It’s almost as if there is a double standard at work…

        1. Robby is a beta male.

        2. “Steve King gets taken to task for trying to criticize when western civilization is conflated with white supremacy but instead sounding like he is defending both.”

          Because Western civilization IS white supremacy. Without whites, Western civilization, including its values, dies. If you think white supremacy is bad, you should take a look at black supremacy, brown supremacy, and yellow supremacy. You’ll find out that the ONLY societies on earth that have widespread peace and prosperity are white dominated societies.

          If whites disappeared right now, within a generation humans would devolve to where we were 500 years ago.

  14. Yes, the ad invokes “toxic masculinity,” an ill-defined concept sometimes deployed by the campus left in overbroad ways. But most of the ad depicts men deciding not to bully each other, harass women, or commit violence. Are these really “leftist social priorities”? Do conservatives really wish to portray them as such?

    So Robby understands or at least seems to that toxic masculinity has been used in grandiose and very generally. As such, this term has instilled certain negative images and connotations in the minds of everyone but the far-left. Yet he can’t seem to understand why anybody would believe this ad meant more than just “be nicer”?

    1. Well, there’s always the little tiny detail that the ad never actually used the phrase…

      1. The ad uses the phrase “toxic masculinity” in the first 5 seconds.

        1. Facts? We don’t need no stinking facts.

      2. It’s in voice-over near the beginning, like the people depicted in the opening shots were listening to the radio. Easy to miss.

        1. You know what’s not eaay to miss?

          You being Hihn.

          Now fuck off.

          1. Freud would have a field day with you.

      3. And that tiny detail that you are a compulsive liar.

  15. But the ad never said that all men are bad.

    That’s the implication of telling all men not to be bad. Why pay for an ad campaign to tell the small % of men who are violent criminals to stop committing violent crime?

    Gillette figures women do most of the shopping, so they are the target audience for mens’ products.

    1. It’s worse – it implies that being in club “male” means we’re responsible for stopping other men’s bad behavior. If they stopped at the individual – saying that adult male bad behavior towards women influences young men – I’d applaud. The implication that my male status means I’m responsible for other men’s bad behavior is collectivism and then some.

    2. Yeah if I waited for my wife to buy me razors I’d have a beard to the floor. And my kids would be malnourished.

  16. Of course there’s absolutely nothing wrong with encouraging civil behavior and discouraging senseless violence.

    The problem is that the Obamafags deliberately conflate “toxic masculinity” with things like football and looking at attractive women, the latter of which this commercial pretty clearly does (“HEY HEY MAN, not cool to look at that woman that way!”)

    1. “HEY HEY MAN, not cool to look at that woman that way!”

      Of course all women dress as babushkas to avoid ‘being looked at that way’, right? That’s the reason fashion spreads feature clod-hopper shoes, bras that flatten boobs, mud-brown long-sleeve dresses that start at the neck and stop at the floor.
      And leg-fatteners for that peasant look so favored by earth-mama womyn!

      1. Give it time. In 2130 they’ll all be wearing burquas.

  17. I wouldn’t be bothered to protest the ad, but I can see some grounds for criticism. Most notably the ad is part of the modern trend toward pathologizing heterosexual male desire — note that in several scenes it’s very clearly indicated that it is bad for a man to even just experience sexual desire for a woman, even if he doesn’t harass or hurt or even communicate his desire in a manner likely to come to the woman’s attention.

    1. I’m surprised the left hasn’t called gay men misogynist yet….

      1. I haven’t heard that in so many words from them, but certainly the QTIA+WTFE community no longer considers white men who are merely gay to be a marginalized group that’s part of their club.

        1. There was a story here in reason where a white male bi college student got in trouble for criticizing Muslim treatment of gays.

          He failed to realize he had fewer victim points than Muslims.

      2. That has happened. There’s, in certain circles, there is charges of sexism if, say, a lesbian is not attracted to a MtF transexual. They are woman, and so they are transphobic if they do not like them.

        You can read into the RadFem versus Intersectional Feminist thing if you so choose.

      3. Not in general, but I know I’ve heard of SJWs complaining about gay bars telling fag hags to get lost.

        -jcr

        1. I’m not a leftist, but I can tell you that “we” as in the broad “sexuality community” (hate the alphabet soup) don’t necessarily get along with each other despite the narrative. I strongly prefer to not go to gay male establishments and definitely resent, on some level, their tendency to take over lesbian spots not that I dont understand the economic implications, but its annoying and ruins a good thing for me. My wife is “femme” and gay men don’t treat her well, like she shouldn’t dare enjoy herself at a gay bar with friends. There is a loose tolerance of each other but honestly it’s pretty subculturally segregated, like a “do you but over there” mentality… which I don’t mind but then you’d think the left leaning of us wouldn’t be hypocritical about straight or white people having the same mentality. But, you know…”oppressers” and all..

    2. “I have sinned in my heart.”

    3. note that in several scenes it’s very clearly indicated that it is bad for a man to even just experience sexual desire for a woman, even if he doesn’t harass or hurt or even communicate his desire in a manner likely to come to the woman’s attention

      Citation needed

      1. Look at the scene at 1:01. The guy is told “not cool” for reacting to a woman after she has already walked by and can’t see him.

        1. Notice that the guys are less than desirable. If it was Ryan Reynolds, the behavior is just fine.

          1. How to not commit sexual harassment in the workplace:

            1. Be attractive.
            2. Don’t be unattractive.

            1. This.

            2. Physical attractiveness is inversely proportional to your chances of being accused of harassment.

              When I was in university in the late 90’s I remember getting into an elevator with a female friend at the medical center. There was a doughy, pimply kid with asthma already in it, and when we got in it he scrunched himself in the corner and did his best to look invisible. For the next few floors all we could hear was his asthmatic wheezing as he breathed.

              When we got out my friend turned to me and said “OMG that guy was so creepy. Did you hear him fucking panting? I bet he would have raped me if you weren’t there. I should report him”. Callous asshole that I was at the time, I laughed at the thought of the fat kid getting hauled away for wheezing.

              The ironic thing was, her fairly handsome boyfriend was one of the grabbiest guys I knew, who never took no for an answer. And the girls loved him for it.

              1. The recent ‘It’s Always Sunny in Philadelphia’ episode ‘Time’s up for the Gang’ covers this hilariously in speech by the Dennis Reynolds character in the third act.

            3. Charm > good looks

        2. The boys sitting on the couch watching the tv with a girl in a bikini being flirtatious. Men shouldn’t respond to that? Or watch it on tv?

      2. The most blatant one is the scene Weigel’s Cock Ring flagged at 1:00-1:05 where a guy literally physically obstructs his (presumably) friend from turning to watch an attractive woman go down the street. Other examples are in the montages at 0:18-0:26 and 0:56-0:59.

      3. It’s right at 1:01 in the clip, you moron.

        1. You mean Cathy’s been caught being a fucking ignoramus again?

    4. Notice how at 1:01, nobody tries to stop the lady who’s on the phone from following w her eyes the passing big-breasted lady. Similarly the ladies at 0:57 looking at the men.

      Is Gilette trying to say men can act better than ladies do?

      1. Just fuck off already Hihn.

  18. “…….and on the flip side, plenty of women are abusers.”

    But were absent from being mentioned in the advert.

    1. That’s coming in the next ad, now that this test has found to be so successful.

      1. “That’s coming in the next ad, now that this test has found to be so successful.”

        As we all know, shit runs down hill.
        Who ever was the AD who did the storyboard is the one who it going to be looking for a job next week. The AE and the client rep will be exchanging emails about how they really didn’t think it was a good idea, but some folks just ‘ran with it’.

        1. A fair assessment.

  19. Maybe its offensive because men are getting sick and tired of every form of media all the way down to ads for men’s razors portraying us as violent, misogynist brutes?

    Maybe I don’t need my corporate masters lecturing me on how to live or how to raise my children.

    and maybe, just maybe I don’t want to live in a society where boys are discouraged from standing up for themselves, where weakness and cowardice are coddled and where a docile androgynous consumer class bleets for their master to save them from every “microagression”.

  20. if you can’t see a problem with a consumer product company accusing half the population of having a cultural propensity to be evil you’re beyond redemption, robby.

    I have 32 shares of p&g because I got 8 shares 25 years ago as a graduation present and it has split twice. once I have a moment to ask my FA how to get rid of them (still have the fucking certificates never could be hassled to do anything with them get an accounting once a year I promptly throw in the trash) they are gone. I think the dividend has been reinvested that entire time too so I dunno might be a few more. fuck you p&g fuck you Gillette.

    1. I keep each share in a separate account so that when they reinvest dividends or split shares they have to round up. Muwahahahaha

    2. When the annual meeting comes around, and you get to vote for board members, find a nice write in candidate.

  21. If Gillette ran a similar ad telling blacks not to hurt people, would Robby still wonder why it was offensive?

    Would Robby have written this:

    It’s true that not all blacks engage in violence, sexual harassment, and bullying?and on the flip side, plenty of whites (and other races) are abusers. Collectivist assumptions are obnoxious?and anathema to libertarian principles?whether they are deployed against men, women, white people, black people, etc. Certainly, some on the left are guilty of going this route (as are many who claim to speak for the right). But the ad never said that all blacks are bad. It never argued that blackness is always and everywhere a dangerous ideal. It made a very modest statement?treat people better?in hopes of selling more razors to people who agree. Again, why is this bad?

    1. “Not Kool, man!”

      1. What you did there, I see it.

    2. Also, note that every blatant asshole portrayed in that ad is white. Sure, we’re not being propagandized here at all.

    3. It’s a shame Reason authors never reply to comments, I would love to see Robby’s reply to this.

  22. Yes, the ad invokes “toxic masculinity”

    And that’s enough to make it offensive.

    It never argued that masculinity is always and everywhere a dangerous ideal.

    Yes, it does. Simply by using the bigoted term “toxic masculinity”, it denigrates maleness. A high dose of masculinity can’t be “toxic” unless masculinity is poisonous to start with.

    If you want to raise a generation of men who will treat women well, act as protectors rather than victimizers, and become the bedrock for a stable society, you need more masculinity, not less.

    Exactly, but Robby missed the point, even though he says “exactly”. The point is that there is nothing masculine about being abusive to women and children or engaging in unprovoked violence. It is men who have FAILED to achieve manliness who engage in such behavior. They are not poisoned by masculinity; they suffer from a lack of it.

    Exactly right: Young guys need to learn from men who treat women well and act as protectors rather than victimizers, which…is exactly what the Gillette ad called on men to do.

    No, it didn’t. By endorsing the “toxic masculinity” falsehood, the ad got it wrong. The ad and Shapiro are not saying the same thing at all, Robby.

    BTW?grilling is part of “toxic masculinity”? Really?

    1. Simply by using the bigoted term “toxic masculinity”, it denigrates maleness.

      Guess what. It doesn’t use that term.

      1. Yes, it does.

        1. And as others have already said here, it “dog whistles” the idea with scenes like the row of guys at grills.

          1. it “dog whistles” the idea with scenes like the row of guys at grills.

            Which still makes you wrong about them “using” the “bigoted term.”

            1. It’s there.

        2. Yes, it does.

          Great, I’m sure you can provide me the timestamp of when the phrase is used.

          Right?

          1. :03

            1. Yep, it’s in the first 5 seconds of the ad.

            2. You are right. My bad.

              1. I intend to club you pver the head with this.

                Thank you so much for being such a self-assured moron.

                  1. This is always how you out yourself Hihn.

                    Now fuck off.

                  2. Ahhh, it really is Hihn.

                    1. In the future, all Reason commenters will be Hihnfaggot socks.

                      It will be a dark, stupid, stupid, deranged future…………

              2. Your bad? How about you’re an unmitigated asshole?

          2. Wow you sure picked a stupid fucking hill to die on.

          3. Are you really this stupid or are just trolling

    2. I have said this elsewhere many times, but by far the creepiest men I have ever come into contact with are male feminists.

      The tend to be feminist to curry favor with women who have rejected them as men. When it fails to get them laid, they become passive aggressive, manipulative, or bitchy.

      As I’ve never seen an actual man be violent with a woman, I can’t say if they get violent, but it wouldn’t surprise me if they fantasized about it.

    3. Spoken like a true men’s rights advocate

  23. Am I crazy for thinking teaching children “no physical fighting is ever acceptable ever and if you ever hit someone you are a garbage person full stop” is not a great idea?

    My closest friends have emotional scars from being bullied. One of them is 6’4″. I am 5’8″ and was never bullied. I had a few people try to push me around in high school, and I didn’t start things, but I laid out the first guy who got physical with me. I don’t think I avoided bullies because I was nicer or had better interpersonal skills; I really struggled with interpersonal stuff until after college. I think I wasn’t bullied because I was very clear in my head I would not stand for someone invading my personal space.

    1. Using your physical size and strength to intimidate others

      A clear sign of a toxic male

      /sarc

    2. Am I crazy for thinking teaching children “no physical fighting is ever acceptable ever and if you ever hit someone you are a garbage person full stop” is not a great idea?

      Is there some reason you think that’s what’s happening in the ad?

      1. You mean the part at 0:33 that shows two boys doing nothing more than roughhousing (followed by a bunch of men excusing such supposedly heinous behavior) with the follow-up at 1:23 showing the Dad pulling his kid off the other boy?

        I’m curious as to what you think is so particularly wrong about two boys doing nothing more than wrestling.

        1. See the new book, “The Boy Crisis” by Dr. Warren Farrell for a good explanation of why rough play is helpful to a boy’s development.

          1. The same reason my pit bulls playfight. It’s practice for real combat, and exercise. I don’t know how you expect a pacifistic soyboy to fulfil the “protector” role when all he knows how to do is run away. This is one of the ways the ad conflates positive masculinity with the “toxic” stuff. It really bothered me when they pulled apart the roughhousing boys. Men shouldn’t strive to be more like women, unless they’re comfortable never escaping the friend zone.

            1. I’ve always been very militant about being pushed around. If someone wants to reap the whirlwind, so be it. Violence is like anything else. It has a proper time and place.

    3. You sir, are clearly a monster.

    4. Hunh. Is this actually someone I know and don’t know I know? ’cause I’m 6’5″ and have the same damned problem. I was relentlessly bullied, even by teachers, when I moved to Hawaii. For being white!

      I used to actually smile before that.

    5. As a 2a defender (even without a gun), I’ve found it a bit worrisome to teach both my son and daughter not to defend themselves in a fight.

      I find the trope “all violence is evil” to be very wrong.

  24. As a male feminist with a degree in male feminist yoga studies, I am self exempt because I have no pubic hair.

    1. Do you still have testicles? Because that’s a no-no.

  25. I’m guessing that most men who like and approve of the ad are your stereotype low-testosterone super-“evolved” pro-feminist “liberals,” who stand foursquare against any kind of bullying . . . except, except of course, when the bully is the State.

    Paraphrasing Orwell*, gentle “liberals” sleep peacefully in their beds, dreaming their coercive and statist dreams, because rough men stand ready to do violence to make their coercive and statist dreams a reality.

    *Or whoever actually said the “rough men” quote.

  26. What’s funny is the commercial’s producer probably cracked his underage girlfriend across the mouth because she snorted all the coke.

    1. and she liked it?

    2. She made him do it.

      1. She needs to learn to listen.

        1. Especially if the bitch wants any more coke.

  27. a new commercial this week that assails “toxic masculinity”

    I’ve watched it four times now and still can’t find any direct mention of “toxic masculinity.”

    1. Oh what, suddenly we don’t hear dog whistles anymore?

      1. I don’t usually put dog whistles in quotation marks.

        1. Do you usually demand a conceptbe explicitly outlined for you in order to recognize it?

          Actually, I can see that from you.

        2. Wow, you did fuck this one up, I gave you the benefit of the diggity doubt, but shitsticks, it’s at 00:05. I won’t rub it in though. Unless you want me to.

              1. You always do this Hihn. You get upset abput me calling you out then totally lose your shit and out yourself.

                1. I accept my error. It is part of the hihnswarm.. *sigh*

                  Weird. It was doing so well above. The programming must be getting better.

    2. It’s in the verbal collage right at the beginning.

    3. It’s at 0:05.

    4. “I’ve watched it four times now and still can’t find any direct mention of “toxic masculinity.””

      Try watching it with the sound turned on….

  28. The libertarian position should be that individuals commit acts of violence, not groups of people (ie “men”). Forget about toxic masculinity vs cultural marxism… period. The message should be NAP, regardless of any physical traits (gender, race, etc) of the perpetrator OR the victim.

    1. The libertarian position should be that individuals commit acts of violence, not groups of people (ie “men”

      …or “the state”.)

      Robert Shea made that point. Or maybe it was Bob Wilson, or both.

      1. No one cares Hihn, now fuck off.

      2. People should read more RAW.

      3. soave should read some RAW: http://triggeralert.blogspot.c…..hobia.html

  29. I will most definitely NOT be using gillette for my next suicide attempt.

    1. Well, if you’ve made more than one attempt, you obviously need to change something about your technique.

      1. Like many things, men are more successful at suicide. Women are better at “cries for help.”

        1. White males are by far at the highest risk of suicide, especially those in their late teens, those who are veterans (most veterans are white by far), involved in agriculture and or are middle aged. Yet, despite the fact that suicide, especially among the latter three categories, has increased, we hardly ever hear about. Yet we have to accept the fact that a dude dressed as a woman can use the same bathroom as my wife and daughter because if we don’t he might commit suicide. And I have to acknowledge that Kaitlyn Jenner is a woman (despite having a Y chromosome and a dick) for the same reason.

          1. And I think the increase in white male suicides may be related to the increased hostility towards them and anything they stand for.

      2. Use a more effective technique. Throat instead of wrist maybe – – – –
        Real knife, not a sissy razor blade.

        1. I was going to use a zip tie around my neck.

  30. Please tell me that this ad is running during football games!

    1. They’re saving the *real* ad for the Super Bowl!

  31. Toxic masculinity is another wonderful discovery made by the progressives.
    We should never have this entity in our society.
    Just think if we were wise enough to rid America society, indeed all of the world’s societies, back in the day we could have let the Japanese take over Asia, Hitler and Stalin could’ve divided up Europe, the Middle East, Africa, Latin America and the evil and corrupt USA.
    Then we wouldn’t be bothered with modern medicine, contemporary technology, indoor plumbing, freedom, financial independence and all the other inventions and ideas that plague our ruling elites today.
    Damn that toxic masculinity.
    Damn it to hell!

    1. It would just be a lot easier to get rid of all the progtards. If we ganged up, there isn’t much they can do about it. Seriously, have you ever seen one that isn’t much more than a whiny little pantywaists pussy? I haven’t.

      Kick their asses out of,the clubhouse.

  32. I just want to remind everyone, don’t rape.

    I’ll be back tomorrow to remind you, in case you forget.

    1. What if she’s dressed like a slut?

      What if her mouth says no but her screams say yes?

      What if she’s gagged and can’t express a coherent opinion on the matter?

      Dating is so difficult these days!

      1. what was that article where the cops conflating an unconsious person not saying no to a drug test was considered a yes

      2. No one is surprised you have to ask those questions Tony.

        1. As evinced in his comment, Tony only rapes strawmen.

      3. Did she voluntarily allow herself to be gagged? So BDSM is now rape Tony? Jesus you are tiresome.

      4. Yeah.

        What if she was more than willing, and actually initiated every stage of foreplay and intercourse, but the next day changed her mind?

        Dating is indeed difficult.

      5. Tony, a deviant like you should be well aware that is the reason for a safeword.

        1. And when I say deviant, I don’t mean you’re a deviant because you’re a big poof. You’re deviant because you are a fouls sociopathic debased chickenhawk piece of shit.

          Just so we’re clear on that.

    2. Also, don’t genocide. It is sometimes difficult to remember that one.

  33. I dig your ED ad, Reason. Kudos to the online ad sales shlub.

  34. The only “toxic masculinity” that I care about and the only one that matters is the perverse idea that being supportive of barbarism overseas makes one “masculine”. And on that front, the woke crowd could care less since they’re all about war mongering. So Gillette can go on recycling collegiate buzz words that are meaningless in reality, but the real issue should be how perverse and narrowly defined “toxic masculinity” is by the woke crowd.

  35. Marxism is Marxism wether it comes from the government of from corporations and this, dispite what Robby says, it is marxist messaging to all men to behave. its no better than what i see North Korea doing to its own people with constant reminders of how to act and no different than Chinas social judgment of people. its a scary Orwellian world we are entering and Robby fell for it with his o’h theres lots of examples of men doing good in the commercial.

  36. The Gillette Ad Tells Men Not to Hurt People. Why Is This Offensive?

    It’s a man thing. You wouldn’t understand.

    1. Haha

    2. Game, set, match.

  37. “Did you know that when one little panda pulls on another little panda’s underwear, that’s sexual harassment? That makes me a sa-a-a-a-ad panda!”

  38. 2 nights ago 1 of my friends named Bob told me how yrs. back many people he knew saw the Boy Scout Oath as threatening in a certain context. It was all about meanings being imputed to the most innocuous of statements.

    1. I love it when feminists eat their own.

  39. “This Ad Tells Women Not to be Hysterical When on Their Period. Why Is This Offensive?”

  40. Certainly an improvement over Gillette’s previous woke ads.

  41. My blades came from Turkey at $0.05 each. That was before the tariff and it’s pretty clear that the tariffs will not outlast my supply of blades. It’s kinda surprising how little money is ‘fuck you money’ in the male grooming world.

    Stormfront should come out with a statement that Gillette is the skinhead’s razor of choice.

    1. David Duke could also levied an endorsement.

  42. If Norelco starts preaching at me, I’m going full ZZ Top.

  43. Of course we ought to teach men being a real man doesn’t involve hurting or dominating others! However, the Left has taken that message to mean there can be no strong men, who protect and provide, and yes, at times use his strength to overpower evil… Any attempt at traditional masculinity is decried as sexist, and many are fed up with that…

    1. It’s not accidental.
      Authoritarian government needs eunuchs and cowards to rule without challenges.

    2. And let’s be honest, a lot of broads crave a brough, merciless deep dicking. You think some crappy beta male is going to be fucking like that? Hell no!

  44. It is a shame that the culture wars are considered so zero-sum. This ad is completely harmless, but people hate the idea that a leftist talking point (even one of the rare good ones) got some air time so they get panicked. The only point of frustration that might be legitimate is the reality that a right-wing talking point (even one of the rare good ones) will probably never make it into a major commercial, but who gives a damn?

    1. It seems they used some fairly repugnant stereotypes, that seems less than completely harmless. Feed into it the overwhelming zeitgeist, at least from the media these days, is that anything traditionally male is bad and this commercial becomes even less “completely harmless”.

  45. Eh, after watching it again, it does stereotype a lot, and if you interchanged any other demographic and encouraged them to abandon some vices largely unique to that group then you’d be accused of racism or sexism.

    So the double standard is pretty grating, but only the sycophants still think this shit is about anything other than power and belittlement.

    1. Sorry responded before I saw your meat culpa.

  46. Gillette could also release an ad aimed at the black community that tells them to “stop shooting each other and patronizing black predators like R Kelly” and would be mostly right on the substance. They wouldn’t DARE doing anything like this.

    This is a knee jerk defense of “private” companies. If a feminist organization that floats bogus campus rape stats released this same exact ad, it would be problematic for the same reason. It reduces a complex situation to a simple binary opposition and assigns the blame to the “establishment”. It comes from the same mindset that requires male students to be burdened with proving their guilt in campus courts – because they’re male, white, rich, plays sports, etc.

    Did you see men yelling at female republicans at a restaurant in that ad? How about someone who looks like an Hollywood exec or congressmen at a political rally? Maybe a Catholic priest or a school teacher? Nope. What you see is a stereotypical depiction of sneering male dominance, like a guy at a BBQ catcalling a woman. There are bitchy women whose gossip and neglect to take care of their kids while shopping online. You’ll never see ads chastising women by showing that kind of image. NEVER.

    1. The likes of Reason, Matt Welch, Nick Gillespie, Robby Soave, Bleeding Heart Libertarians, et al, are not principled true libertarians because they worship at the altar of anti-racism which is explicitly anti-libertarian.

      Its okay to be white and a race realist and to know and understand that western civilization is not a product of the sub-Saharan set.

    2. The likes of Reason, Matt Welch, Nick Gillespie, Robby Soave, Bleeding Heart Libertarians, et al are not authentic libertarians as they worship at the altar of anti-racism which is explicitly anti-libertarian.

    3. Gillette could also release an ad aimed at the black community that tells them to “stop shooting each other and patronizing black predators like R Kelly” and would be mostly right on the substance. They wouldn’t DARE doing anything like this.

      ISTR there were ads like that in the 1990s or so.

      1. And people were still telling you to fuck off Hihn.

  47. So will every commercial during the super bowl be like this? Next thing you know they’ll be booking Maroon 5 for the halftime show.

    1. I don’t really care for any of the teams left in the playoffs. And the recent Superbowl commercials have sucked donkey dick (what happened to greats such as the Budweiser frogs, or bud bowl, the Clydesdales, etc?). I am not even certain if I care to watch it this year. I probably will (but I’ll be so drunk by the third quarter who gives a fuck, and my main reason will be because I hate Tom Brady and if New England loses in the AFC championship I could care even less). And don’t even get me started on the fucking half time shows. I wish the NFL would stop trying to alienates it’s established base (not just the kneeling shit, which is drummed up controversy).

    2. Hugs not tackles!

      1. That is the next rule change. Even though other sports have as high of incidents of concussions as football does (see progressive favorite sport soccer’s rate of concussions), football because it is seen as masculine and aggressive must be sacrificed.

        1. Masculine, aggressive, and AMERICAN.

          Re concussions: The most likely solution would be to remove all pads. But, there’s still psychos (not necessarily in a bad way) that would use their bodies kamikaze style. Ultimately, there’s not a ton more they can do about it because no matter how good the pads or helmets are, you’re still going to have guys moving very fast and being stopped very quickly – meaning the brain is going to be sloshing around and bumping into the skull at a high rate.
          Attention to the complications caused by playing a violent sport are good.
          Obsession is not.
          I’m a basketball player, but football is definitely the best sport.

          1. The rate of injuries have actually gone up as protection has became greater. This is because pads give you a false sense of inevitability. Rugby has a bfar lower rate of injuries. Some of it because our professional players are just so big and fast these days. The Fridge would just be an average defensive lineman, size wise today.

            1. Yep. At 6’1″ and 220 lbs. of solid muscle, I was one of the biggest most powerful kids at my school senior year. Today, that would be merely above average among high school,weightlifeters amd football players.

    3. I want the Budweiser Frogs back.

  48. Is owning the libs really that important?

    From the comment section of this article?

    Yes, yes it is.

    1. Yes, it was so much better when we just bent over and took it quietly.

      1. Oh, gods no.

        No one likes a lazy bottom. Man up dude.

  49. Just attempt to sell me razor blades and shitcan the moral admonishments..

    1. They are trying to sell razors by doing this. If it doesn’t work they will stop. $$ is what talks. If you don’t like it don’t buy.

  50. Why should we applaud them using a term about “an ill-defined concept”, especially when it is a loaded term? Why do corporations feel it necessary to talk about anything other than their products?

  51. Robby — if men did what the ad seems to believe we do all of the time, women would have ceased to exist as anything more than receptacles long ago.

  52. The truly sexist part of the commercial is the implication that men and ONLY men are mean and cruel. Hello – have the ad gurus ever worked in an office full of WOMEN? Talk about negativity!! Bullying, lying, ganging up on the low girl on the totem pole, you name it.

    If Gillette wants to send an anti-bullying message, they’d best create an equivalent ad targeting women and girls. It’s rare that male bullying ends in the victim committing suicide, but it is pretty darn common for the victims of female bullying. And that’s just as evil and “toxic.”

  53. ” taking the position that maybe hurting people is bad.”

    They’re taking the position that the average man IS hurting people.

    Robby Soave is either an idiot, or disingenuously pretending to not understand that.

    Both is always a possibility, of course.

    I don’t care about the ad and haven’t given it 2 seconds of my time today until now. I care that this ‘used to be good magazine’ wastes its time defending this stupid horseshit.

    1. Robby Soave is an anti-racist. Therefore, he is manifestly not a libertarian.

      1. whatever bud. i don’t care what he calls himself.

  54. toxic femininity is a cultural virus

  55. At a certain point, you need people who will not fall apart when stuff goes bad. You NEED somebody who will not roll in a ball and cry when the chips are down.

    “Toxic masculinity” gives you that. The “soft” skills in life are useful and all — but they are not the end-all, be-all of existence.

    1. Yeah, gender aside it perpetuates some pretty false, simplistic, and one-sided stereotypes. Especially ones that have absolutely nothing to do with shaving. If you think kids chasing each other around the playground or calling each other names on Twitter is a pristine example of bullying, that the same person can’t simultaneously be a bully and a victim of a bully, you’re a moron. It’s like pretending that Rosie the Riveter never assembled a bomber or built munitions wound up firebombing innocent women and children in Dresden.

    2. Leftists don’t need to be tough or masculine. In utopia, the government will be there to protect and feed their families.

      The left libertarians here only exist because the rest of western civilization is so successful. And they hate that, so they attack the very thing that keeps them free. Oh the irony of being a lefty

      1. Yet, I am pretty sure that the protectors, i.e. Soldiers, Marines etc are much more effective when they are masculine. Hell even the females I served with tended to be well not sure if masculine is the right word, but definitely not as feminine as the civilian counterparts. I don’t mean looks or the way they dressed, I meant the way they acted generally.

        1. I don’t like war, but I always appreciate someone volunteering to fight for our liberty. Tip of the hat

      2. The reality is that should the conservatives and libertarians decide enough is enough, the progtards will be made versus scarce in a very short period of time. Just wiped off the map.

  56. “Why is it offensive?” Would you ask the same question if black people were offended by an ad telling them not to sell drugs, not to murder each other, not to beat each other, not to degrade women in rap music, not to abandon the mothers of their children, and not to disrespect teachers and disrupt classes? You could even make such a video by simply stringing together a bunch of Worldstar clips, of actual black people beating, killing and degrading each other. Totally not offensive, right?

    1. They used to have those ads, & they weren’t considered offensive then. In fact, black “leaders” (“Leading blacks”?) applauded them.

      1. Black leaders also supported harsh sentences and enforcement against crack. But then changed their tune, now those same idiots try and state it was all because of racism.

      2. that never happened. find one example. just one.

        I was born in the 1970s and for most of my life if there were ever a commercial for ADT or something the bad guys were a white guy and a mexican or a black. now they are just all white guys. you can’t possibly find a commercial that admonished black people to stop committing so much crime. it never fucking existed.

        not even at the height of u.s. murders in 1990 driven almost entirely by blacks did such commercials exist.

        1. Probably I’m thinking of the popular songs of the time. One still gets used as Reggae Schoolroom‘s closing theme, including, “Brothers killing brothers just for fun.” When things come over the radio & I’m not paying att’n that closely, I can’t remember if it’s an ad or not.

          Wiat a minute…there was that ad that responded to Malcolm X saying, “Burn, baby, burn,” by saying, “…or, learn, baby, learn.” Saying blacks should study instead of committing arson.

  57. The only people who have a problem with this video are incels, MRA’s, Nazis, or just general garden-variety assholes. We REAL men have no problem with it whatsoever, because it’s absolutely the correct message, and it does NOT imply or explicitly state in any way that all men are guilty of these things.

    Anyone who says otherwise fits on the list in my first sentence.

    1. “The only people who have a problem with this video are incels, MRA’s” You never read anything from Warren Farrell, did you?

      1. The Radio Dud just spouted off a list of Huffpo/Feministing buzzwords and bogeymen as his Selon Moi. I’m guessing he hasn’t actually read anything harder than Vox.

    2. It’s not at all offensive the same way telling you that you need to stop fucking goats isn’t offensive. REAL men like yourself don’t fuck goats so you won’t have to defend yourself when someone alleges that you do.

    3. You never actually read Warren Farrell, did you?

    4. You are not a real men, you are what we call a ‘pussy beggar’.

    5. Does this also include the non-real men mra who were raped by a woman? – http://honeybadgerbrigade.com/…..pe-victim/

    6. Josh The Radio Dude|1.15.19 @ 5:35PM|#
      “The only people who have a problem with this video are incels, MRA’s, Nazis, or just general garden-variety assholes. We REAL men…”

      Unlike being a dog, everybody on the internet knows you’re a raging asshole.

      1. mmmm Josh, by excluding incels, you make fucking someone whenever you’re in the mood part of the definition of being a “real man”. Is that what your mama taught you?

    7. Please explain why men asking for equal treatment in job hiring, scholastic benefits, child custody and divorce laws makes someone evil and not a “Real man”?

      1. You see, men have all the power and privilege, so if men don’t like a law, they can just change it. That’s how you know that men are not sincere and have ulterior motives when they complain about a law. Or something like that.

    8. how could anyone possibly infer a commercial made for men showing dozens of men fighting, bullying, whistling at girls, playfully wrestling, and grilling meat and then telling them to knock off all that toxic masculinity antisocial behavior implies every man who is watching it is guilty of those things? it’s crazy to think the commercial directed to you is directed at you! that’s just insane!

      oh and you are incredibly ignorant if you think teaching young males to act like females (stop grilling meat, playfully wrestling, talking shit, fighting, hitting on the opposite sex) is the “correct message”. don’t believe me, ask your wife to ask her boyfriend what he thinks.

    9. incels, MRA’s, Nazis,

      Oh no! The buzzwords! The generalizations! The boogeymen!

      Go fuck your hat, Radio Dud. You’re a cynic totally stuffed full of the cynical, condescending, propaganda from the usual suspects.

  58. “Exactly right: Young guys need to learn from men who treat women well and act as protectors rather than victimizers, which…is exactly what the Gillette ad called on men to do.” Bullshit, the biggest problem with men is that are always protecting women. I actually belive ‘protecting women’ IS THE REAL TOXIC MASCULINITY. Soave is a moron.

    1. And then they say that feminism is against gender roles. Men as protectors is the old gender role. Either men need to be protectors and women submissive. Or men don’t need to be protectors and women don’t need to be submissive. No middle ground. f*ck you soave.

      1. Actually, risk that. Men doesn’t need to be protectors and women NEED to be submissive is the perfect middle ground. We should go with that. =P

  59. The problem with using the phrase “toxic masculinity” is that it gives in to zealots. Never give in to zealots. Not an inch, not a centimeter, not even a spec. They don’t compromise, they take anything as a sign of weakness, and they dig in further.

    1. Yup.

  60. The offensive part isn’t the suggestion to make boys into “better” men. The offensive part is the narrative in the ad showing questionable behavior (some of it completely fine) and painting it as “All Men are bad; so they need special attention from Gillette.”

    Even the ad’s purpose isn’t offense – donating to the Boys & Girls Clubs of America. Its the person who wrote the ad and painted that horrifically offensive narrative.

    I wonder what females in this country would do with a Suave Shampoo ad inferring the following –
    1. Slutty Feminism
    2. Stupid Chaotic Female Behavior
    3. Whiny spoiled brats
    4. Money diggers
    And a showing of examples of the worst behavior in women they can dig up!
    With a base title — Women can do better!!! Be a Lady!

    Yes, Its offensive – Yes, its leftist propaganda – No, there is no reason to invoke legal cases to it.

    1. Dove soap did have ads inferring a couple of those things. They were controversial, of course, which earned the co. a lot of free publicity for their products?more than they could’ve bought!

      1. No, they didn’t. Because things imply. People infer (from).

        In any event, toxic masculinity doesn’t exist.

        1. Correct term: toxic effeminacy.

      2. The Real Beauty Campaign was on challenging the stereotype of what defines beautiful.

        I don’t think it went as far as you imply.

    2. “a Suave Shampoo ”

      Robby should sue

    3. Did you see today’s Google Doodle?

      Sake Dean Mohamed’s restaurant in the UK went bankrupted in two years. Then:

      He launched the bathhouse in Brighton, providing therapeutic massages he nicknamed “shampooing,” deriving from a Hindi word that translates to “head massage”. The herbal steam baths and therapeutic massage techniques became a regular part of life for England’s royalty, including the Prince of Wales, George IV and later William IV.

      The satirical commercial writes itself.

      1. Indian head massage is the shit. Done right you can feel it in your toes.

  61. Hey, Soave, you mongoloid, do you know what I think is REAL toxic masculinity? Being friends with rape apologist Mary Koss.

  62. “People are free to associate with whatever brand they want,”

    1. At least you are right here, maybe it is time for me to dissassociate myself from reason.

  63. Essentially all the males in this commercial doing nasty things were white. White males are a safe group to beat up on. Imagine if the group of kids chasing that one kid was composed of blacks and Latinos.

  64. Suppose Afro Sheen ran an ad telling black women to get married before having children.

    Statistics back up that the problem behavior is common. It’s very clearly constructive advice — if followed, it would be the best thing to happen to black people in a long time.

    But such an ad would clearly result in Afro Sheen filing for bankruptcy within a year. It’s obnoxious. Just like this ad.

    The only difference is that blacks are a “victim” demographic, and therefore above criticism, while males are a “privileged” demographic, and therefore beneath defense.

    1. ^^^^^^^ Yup.

  65. Does Gillette realize that men are their primary customer, or that men make up the bulk of the anti PC movement? Not that many women shave their legs.

  66. Just for laughs, will someone with the time, money, and video skills please make a fair use parody of this video, using only men of obvious middle eastern descent dressed in stereotypical Muslim garb. No changes to the script, just the men portrayed.
    I would like to start a pool on how fast it will get banned from social media.

    1. +1

    2. They would have to be absolutely certain that their anonymity would be maintained. Otherwise their career and place in “polite society” would be over.

  67. “an ill-defined concept sometimes deployed by the campus left in overbroad ways.”

    Sometimes?

    Like, there are times when the phrase “toxic masculinity” isn’t being used in that manner?

  68. “an ill-defined concept sometimes deployed by the campus left in overbroad ways.”

    Sometimes?

    Like, there are times when the phrase “toxic masculinity” isn’t being used in that manner?

    1. Fucking squirrels.

  69. “Hate Men NOW!”

    Wake me when a company puts out a commercial decrying decrying “toxic femininity”.

  70. I agree that we should teach boys, as well as girls, to not throw the first punch. However …

    Exactly right: Young guys need to learn from men who treat women well and act as protectors rather than victimizers, which…is exactly what the Gillette ad called on men to do.

    Um, why do we assume that men should protect women? Police and military personnel protect women, and men. Women and men can sign up for both careers. Guns neutralized the size advantage the average man had a long time ago. Women can just buy guns and protect themselves so that they don’t have to be afraid of being single in a “no snitch” neighborhood where no one wants to call the police.

    Oh … that’s why so many Democratics support gun control. 😉

    1. “Um, why do we assume that men should protect women?”

      Part of male privilege is being expected to die to protect women.

  71. I would stop using Gillette razors because of these condescending ads, but I don’t use Gillette razors. I buy Dorco razors on Amazon, Dorco being a company that manufactures for more well-known brands.

  72. I would stop using Gillette razors because of these condescending ads, but I don’t use Gillette razors. I buy Dorco razors on Amazon, Dorco being a company that manufactures for more well-known brands.

  73. I would stop using Gillette razors because of these condescending ads, but I don’t use Gillette razors. I buy Dorco razors on Amazon, Dorco being a company that manufactures for more well-known brands.

  74. If Gillette succeeds they might be out of business since men will no longer need to shave, or at most maybe once a month.

    And I suppose that whole Lady Gillette thing will have to go, too.

    Looking forward to our brave new world of soft-skinned men and hairy women.

  75. I know, right? People also don’t like it when I talk about hubcap-stealing blackness. I mean, if you’re black and don’t steal hubcaps, why get offended?

  76. Which moron decided that “boys will be boys” is a means of condoning rape? It’s asinine, and its very inclusion in this ad is reason enough to make it anti-libertarian.

    But Reason stopped being libertarian a long time ago. They consider abortion on demand a bedrock libertarian principle (and dismiss libertarians who disagree with them on that issue) but are cool with this sort of condescending garbage.

  77. There is no such thing as toxic masculinity you stupid fuck. Bad behavior is bad behavior whether it comes from a man or woman.
    Further, men do not need corporate whores and highly urbanized beta-males like you Robby preaching to us about what’s right and wrong.

  78. Good grief, it is time to give up on Reason mag. Are the writers and editors so utterly clueless as to NOT see why a man might be offended by this phrase? The vast majority of men are not “toxic” and both Gillette and Reason know it. Imagine a tampon company blithering about “toxic femininity”. Females are as bad, if not worse, at destroying the opposite sex’s lives. I was thrown out of I job I held and excelled at for 15 years so a COMPLETELY incompetent woman could take my job to suit the incoming branch manager’s feelings about hiring women, which job I needed to support a wife, two girls, and any number of charities I donated to. I cannot believe Gillette thought this one out, and neither did Reason. Cancel my subscription with a refund for the remainder of my subscription. Reason, sadly, has being going slowly left, buytthis horse shit is the last straw.

    1. “Are the writers and editors so utterly clueless as to NOT see why a man might be offended by this phrase?”

      Because of their toxic masculinity. Obviously.

    2. CGN|1.15.19 @ 8:04PM|#

      “The vast majority of men are not “toxic” and both Gillette and Reason know it.”

      Do they? I’m not so sure.

  79. The feminist objective is to create a toxic environment for all men.

    Affirmative action denying men equal opportunity.

    Meetoo denting men due process.

    Denying manhood with a rem like “toxic masculinity “.

    Men better fight back, and soon, for the sake of our sons.

    Spassy cunts are offensive.

  80. I knew this would be a Soave article before I clicked on the headline. The championship-level ability to miss the point was the tell.

    Gee, Robby, I don’t know. Who could possibly be annoyed at being condescended to by the manufacturer of their shaving products? Who could possibly be irritated by having said manufacturer cut a preachy ad which presumes men need to be reminded, by them of all the people in this wide world, not to be shitbags?

  81. I see there are 300+ comments… I have two questions? Does gillette want me to shave more and rape and murder less? Or rape and murder more and shave less? Just asking, for a friend.
    Extra question, are they introducing a new 7 blade non gmo gluten free non disposable cartrage for my rollyballsupersmoothie shaver thingy?

  82. I see there are 300+ comments… I have two questions? Does gillette want me to shave more and rape and murder less? Or rape and murder more and shave less? Just asking, for a friend.
    Extra question, are they introducing a new 7 blade non gmo gluten free non disposable cartrage for my rollyballsupersmoothie shaver thingy?

    1. Tell your friend Gillette want him/her/them/it to stop buying Gillette products.
      Gillette had decided to become a lobby group peddling hate and lies instead of a manufacturer.

  83. rollyballsupersmoothie is trademarked as it was my nickname in high school

  84. rollyballsupersmoothie is trademarked as it was my nickname in high school

  85. What is so toxic about being a male? Males are genetically predisposed to being stronger. Males invade, make up the bulk of our military, lead in fatalities for serving our country, and the list goes on. When females desire to be drafted, replace males in war, indeed, that will provide some equality to the sacrifices males make due to being so masculine. It is comical to see how the natural balance of life is trying to be disturbed.

    1. You notice calls for equality never mention selective service, and no feminist (as far as I know, there probably is though) protests the huge disparagy in the number of male lumberjacks to female lumberjacks or the number if male miners to female miners.

      1. End the Prison Gap!

        1. Good one!

        2. And the longevity gap!

        3. And the suicide gap.

        4. And the Alimony Gap!

      2. This is honestly one of the most obvious arguments that shows they’re all full of shit. They just want to have all the perks women have traditionally enjoyed, while also getting all the perks men have traditionally enjoyed, while eliminating all the downsides that either sex has ever had… In other words they want everything with no cost attached.

        Sounds about right for the way broads think in my experience.

        1. My body
          My choice
          Your responsibility

  86. I’m looking forward to the ad campaign lecturing women to stop manipulating men for personal gain

    1. THIS ONE THIS ONE THIS ONE.

      Seriously. Women are conniving bitches a lot of the time, who will intentionally work men over like nobodies business. You don’t see women being told to stop hustling men for free drinks, free dinner, free cars, etc etc etc do ya?

  87. At what age does a boy switch from being in a Victim Class to being a Victimizer? Or are they just born evil?

    1. Entering puberty, I guess.

      1. No. It depends on what race they are, whether they like to suck penises, etc. It’s a very complex formula to figure it all out.

        1. It depends on what race they are…

          I read about a study in which people were shown photos of boys and young men and asked to guess their ages. The white participants consistently judged the Black boys to be several years older than their actual ages.

          1. Do you know why?

            My guess is because blacks hit puberty at younger ages than whites and Asians. Both males and females. They also advance more quickly as babies, consistently walking earlier, etc.

            Evolution didn’t magically limit itself to ONLY aesthetic features after we left Africa as some would have us all believe… There are a metric fuck ton of physical and mental differences which consistently show up in tests/studies.

    2. About the age he is no longer welcome in a homeless shelter.

      1. That seems to vary a lot. I’ve about as young as 10 and as old as 16.

    3. It depends on context. If you are a victim of gun violence you’re a child until about age 26. If you are accused of sexual harassment you’re a man even if you are in kindergarten.

  88. Betas gonna be betas.

  89. These strong claims?cultural Marxism! SJW jackals! Leftist social priorities!?should strike anyone who actually watches the ad as fairly ridiculous.

    Silly as lifetime subscriber to Jacobin mentioning The Nation in xer will.

  90. “Hate is not a family value”

  91. soave keeps retweetig people that tweeted this article. What a fucking loser.

    1. They’re all total cuck-fags like Jack Hunter and Bro-heim

  92. “If you want to raise a generation of men who will treat women well, act as protectors rather than victimizers, and become the bedrock for a stable society, you need more masculinity, not less”

    1. Shapiro said that? What a mangina. He also defended heforshe too? I am not protecting anyone without a bj. It is like I said before, feminism is just traditionalism without the bad parts for women.

      1. I see too much value in myself to need the ‘Tha Vagina Guardian’ title, no, thank you Shapiro, I have more to do with my life.

        1. Shapiro says a lot of great things and once in a while actually says something that makes a couple of those many people who are habitually and compulsively

          – flexing their “person” insult minuscule ( in hopes to make any reason and thought from them a taboo )
          – playing their victim Olympics
          – dividing society and spreading racist/sexist/jealousy hate in the name of “bettering society” and using exact opposite terms.

          realize just how retarded they really are/have been.

        2. I don’t believe Shapiro meant his words in that way. Furthermore, he is correct.

          1. In what way? When I mean I don’t want to be a protector I mean I don’t want to knee in front of a woman and say ‘Do you want to marrige me’, and then pay her bills. And not ‘I don’t wanna be a fourth wave feminist’ that you appear to belive is what I think Shapiro belives. Futhermore, If he means ‘men are less violent’ when raised by fathers, that is a fair point. If you mean: “Men get married and work more to send money to the wife and the goverment”, then thats is exactly the reason I am calling Shapiro a mangina, I DON’T WANT TO GIVE MY MONEY TO A WOMAN. Those traditionalists who think the 50s were awesome and great for men are insecure losers with low self esteem. Especially because a lot of problems that I see (such as the lack of shelters for abused men and the fact that rape laws exclude male rape victims) comes from this ‘We should protect the women, but f*ck the men, they can take care of themselves’, and Shapiro did as much to resolve this problem as feminists.

          2. Do you want to hear about lack of fathers? Did you know many abused men are afraid of leaving their abusive wife because they are afraid that their wifes will abuse their children unrestrained if they leave and the lack of shelters pretty much makes them without any place to go. Were is Shapiro talking about this fun fact?

  93. “Hey! Group X! Don’t sodomize children in the restrooms of public parks!”

    “You’re overreacting! Why is this offensive?”

    1. Im waiting for Rob to take his own advice and run a ‘Women, don’t be Whores’ campaign. What? its just good advice.

      1. Why not be whores? Whores are respectable business people. Too many women need to move UP to being whores, from being mere sluts who just give it away to losers for nothing.

  94. Mr. Soave apparently has no idea of the concept of context and believes an equal number of commercials are put out regularly chastising women.

  95. “Yes, the ad invokes ‘toxic masculinity,’ an ill-defined concept…”

    It is gynocentric misandry, and it describes something that doesn’t exist. For Gillette to make a commercial out of it is proof of how sick our culture now is.

    More leftist apologetics from Soave. Pitiful.

  96. Gillette are entitled to their opinion about how men should behave but why exactly do they need to have an opinion at all? What are they trying to achieve by expressing their opinion? What is in it for them?

    Men should behave with respect to all other human beings because it is the reasonable thing to do. It is reasonable to treat everyone with respect. The appeal should be to reasonableness and not to some kind of need to belong.

    Gillette seem to be saying that they are somehow the righteous ones and men should behave with respect if they want to be part of the ‘righteous’. If it is reasonable for men to act with respect for others then there is no need to try and bully men and threaten them with being ostracized from the group to which Gillette have aligned themselves.

    They are trying to show themselves as the good guys and trying to manipulate other men into behaving with respect out of fear of being alienated.

    Gillette are trying to sell more product by identifying with virtuous behaviour but it is not virtuous to try and manipulate men into behaving appropriately. It is in fact showing a great disrespect for men and their ability to be reasoned with.

  97. The problem is it lumps all men as toxic beasts that fight each other and beat women and children. You see that is stereotyping, something we also should all be against. Most men are loving husbands and fathers that would never hurt a woman or child and spend their lives supporting their wife and their kids, and then taking care of their parents when they age. I mean really, why would I want less for a daughter than a son? Get real.

  98. You’re right, the ad stops *just* short of saying all men are rapists. But I’m not supposed to be offended? Please…

    I showed the ad to my wife and she said “Well, no more Gillette…”

    I don’t need to be lectured on my behavior from a toiletries company.

    The shadenfreude will be delicious when a Gillette executive is hoist upon the #metoo petard…

  99. This ad brought to you by:

    – the SJW’s that apparently want the left to be even more out of touch than ever before
    – a company about to get shit on by the market

  100. You’re right, the ad stops *just* short of saying all men are rapists. But I’m not supposed to be offended? Please…

    I showed the ad to my wife and she said “Well, no more Gillette…”

    I don’t need to be lectured on my behavior from a toiletries company.

    The shadenfreude will be delicious when a Gillette executive is hoist upon the #metoo petard…

    1. Wow, that’s a helluva squirrel. My browser locked up on this page then reposted when it finally unlocked…

  101. HARRY’S

    Your order is on its way?

    Abiding by interstate speed limits and fuel economy standards, of course.

    1. My initial reaction too, since they sponsor Tom Woods, but if you do a search, looks like they also drank the leftist kool-aid.

  102. Seriously Robby?

    It would be one thing if there were, I dunno, the first ridiculous commercial coming from a major company… But it’s not. This IS all part of a unified offensive from leftists. Whether you like it or not, Robby, we’re in a war. This is a half assed little pot shot being taken, not a nuclear bomb… But it’s all part of the leftist push to turn everything normal in the world into being bad, and everything bad into being good.

    I used to think people who said shit like that were kinda nuts… Then I got older and wiser. There really is a concerted effort, and EVERY SINGLE TIME they start pushing their bullshit, people need to push back. The reason things have got so out of control is because all the normal and sane people let little things like this slide 10, 20, 30, 50 years ago. Then they push it just a little further. A few decades down the road you have people who actually believe there are ZERO biological differences in mens and womens capabilities. Which is scientifically, verifiably false… Yet they’re so brain washed they believe it is true anyway.

    The war for the future of humanity will continue whether you acknowledge it or not Robby… Be part of the problem, or part of the solution.

    1. It’s true, folks just let little shit slide and then wonder why they are now covered in it.

      For example, another issue of the day is a proposed South Dakota law that states that boys and girls should compete on their respective HS teams by their biological gender. And this is controversial not because guys pretending to be girls are winning state track meets in CT its because it may offend trannies.

      If only Bruce Jenner were younger he could have competed in the women’s pentathlon and won a heck of a lot easier.

      Its become fucking insane

      1. I saw that shit… Jesus Christ. What is wrong with people.

        I hope this infuriates women, who are too feelz oriented to think about these things logically usually. There will literally be ZERO records held by biological females ever again if that nonsense becomes the norm. Every single professional female athlete will be a tranny too!

        It’s just nuts. The level of insanity cannot go on for much longer. It is so contrary to reality that things HAVE to snap back.

    2. vek|1.16.19 @ 9:31AM|#

      “Whether you like it or not, Robby, we’re in a war.”

      He knows it, he likes it, and he’s all in with the Leftist side.

      1. Yes, and no. I think a lot of the idiots here at Reason are just literally that naive. I mean they DO sympathize with all these insane things… But I don’t think most of them really understand that there is no possibility for any sort of sensible middle ground. They don’t get that the 1,000 battles that are being fought over EVERYTHING of any importance in fact constitute A WAR.

        Some of them probably do get it, but I really think some of them are just that stupid. They think they can be neutral… Forgetting that in a war, basically nobody can remain neutral forever.

  103. How is it possible for Robby to BE such a dick, lacking one?

    How did Robby get his dick-eptomy? and why?

    How did being dickless become a qualification to write for Reason?

    1. I’m amazed Reason hasn’t hired a tranny writer/editor yet actually! It would fit in perfectly with their progitarian ideology!

  104. My flippant answer is that they’re selling f**king razors, they’re not in the business of social commentary. But I’m glad that they’re appealing to all those bearded young hipsters who don’t use razors.

  105. MEN BAAAAAAD. WOMEN GOOOOOOD.

    RIGHT BAAAAAAD. LEFT GOOOOOOD.

    CAPITALISM BAAAAAAD.. SOCIALISM GOOOOOOD.

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  107. Imagine an ad telling blacks to not commit so much crime.

    Robby, how would that be offensive?

    1. He’s being contrary just for the sake of being contrary and getting as many comments as possibkle. It’s lazy and boring.

      1. You’re presuming he doesn’t actually believe the bullshit he’s writing. The truly scary part is that he really believes it. This isn’t trolling; Robby is a byproduct of his environment – and his entire generation has been brainwashed with this kind of bullshit his entire life. It’s not (entirely) his “fault” – in the sense of saying knowingly wrongful shit. It’s been normalized and so the idea of engaging in these kinds of blatantly misandrist stereotypes is, for Robby and his entire generation, normal. They don’t even know they’ve been taught to hate the most important aspect of themselves, of being a Man.

        As others have noted (many times) above, if you asked him if it were okay to do this to ANY other group besides white males, he would be appalled that YOU could be so ______ (racist, sexist, transphobic, homophobic). Cognitive dissonance is the stock in trade of Progressives. It has to be because their underlying ideology is one of hate and envy – and they constantly project that onto the world.

        But this isn’t lazy; you’re looking at the natural outcome of where we are as a society. THIS is why the culture wars DO matter, in the long run, even if any particular issue seems trivial at the time.

        1. Don’t worry, I’m an older millennial, and the brain washing didn’t get me! Hell, I even see kids in their teens/early 20s calling each other fags sometimes still! It gives me hope for the future 🙂

  108. And so the pendulum swings back again.
    In my father’s time, it was still considered desirable to behave in a “gentlemanly” fashion.
    My generation (baby-boomers) derided the idea of gentlemanly behavior as they did with everything connected with their parents.
    Now it turns out that at least some of the aspects of “gentlemanly behavior” weren’t so deserving of derision after all.

    1. “Gentlemanly fashion” is either metrosexual, patronizing, or patriarchal. Most likely the latter.

      1. And what’s wrong with patriarchy? Patriarchy created basically everything good in the world… And it’s been going to shit the moment we let women start seriously participating in politics and business.

        If you get down to it, ALL this nonsense comes down to being women having too much influence. They’re run by feelz.

  109. Is Gillette going to follow-on with a promotion to encourage men to shave more body hair (maybe all?) Could this be millennial executives’ scheme on how to sell more product?

  110. I hate it when columnists are provocative just for the sake of being provocative. It is such lazy writing.

    1. Triangulation. At any given time Reason scribblers are trying to alienate conservatives and romance progressives or visa versa.

  111. >>>this perfectly inoffensive message

    toxic masculinity is nonsense and a lie fuck you for propagating it.

  112. Oh I know!

    Now do one on black males and how worshiping gangbangers, gangstas, and rappers from youth has turned inner city boys into thugs who beat the fuck out of and murder each other off in massive numbers.

    Oh wait, that would be racist since it’s not a dig against the white male patriarchy. Darn, I thought I had something there.

    1. Give it time. Lines are forming on the intersectional battle field between white feminazis and peoples of colors.

      1. Yes, the battle between white feminist women and Black men over sexual behavior is heating up. The Title IX persecution of Black male students is the only aspect of it getting much media attention now, but there’s a bigger war brewing.

  113. By the way, we now know that the creator of this ad is an Australian man-hating feminazi named Kim Gehrig.

    Where is Crocodile Dundee to put a boot in her twat when you really need him?

    1. Remember when actor Paul Hogan suffered a startled co-star Linda Kozlowski jumping onto his shoulders with her crotch in his face? It was only months after that Hogan left his wife of 25 years and married Linda. I tell ya, those pheromones pack a punch.

  114. Imagine if Revlon put out an ad telling women not to be gold-digging whores….

  115. Dow (includes P&G)- UP .67%
    Procter & Gamble- Down .72%

    “A closed mouth gathers no foot” : Confucius, circa 493 B.C.

  116. Remember Tebow’s Super Bowl ad from nine years ago?

    Remember Kaepernick’s Nike ad?

    Much like “Free Palestine from the river to the sea”, there are phrases and symbols that have meanings beyond the literal words. It serves no one to use these symbols, as Gillette did, and then deflect criticism by demanding literal interpretation only.

    Feminism is just about equality, right? Who could oppose that?

    1. Mr. JD|1.16.19 @ 2:11PM|#
      “Remember Kaepernick’s Nike ad?”
      There’s a problem with reading the Chron’s articles; are they what the writer wanted to write, or were they required by the SJW publisher?
      Regardless, one of the writers in the sports pages today made the claim that it’s time for that imposter to be hired by some NFL team or other, since he’s ‘served his time for his supposed crime’.
      Well, no. The crime is impersonating an NFL QB, so he’s a long ways from serving time for that. But, yeah; a decent NFL team needs the offices clean, and I’m sure Kaep will do fine emptying trash cans.

      1. So long as he doesn’t have to count to 40 while he’s doing it.

  117. So, what they are saying is, raise your boys to be women. Got it.

    1. It won’t be long before they’re openly advocating actual castration (not that some radicals haven’t already).

      1. Dude… They’re literally doing it. There are children under the age of 10 who have been transitioning now.

        Of course CPS will take your kids if you leave a responsible 12 year old alone at home for 15 minutes, but NOT if you force inject your child who is too young to even understand sexuality with hormones that will permanently damage them, and then physically castrate them… These people have gone too fucking far. They need to be stopped.

        1. The surgical part of sex changes is not done on children that age, but young boys are now being put on puberty-blocking drugs that affect them similarly to castration. The idea is to prevent them from developing male sexual characteristics until they are old enough so that surgeons will be willing to do the permanent mutilation. This allows to be more convincingly female after the “transition” process. It’s easier to turn a virtual eunuch into a fake woman than a sexually mature young man.

  118. Don’t worry, Robby. The ad was aimed at men. Not you.

  119. I took the author’s advice and did watch the thing. It is worse than I would have guessed. First, and least important, it is lousy marketing which should make a person wonder about owning P&G’s stock. Generally ridiculing and bitching at people is not the best way to persuade them to give you some of their money for your product. Despite the author’s claim, it is explicitly leftist and anti-male. It does the usual leftist trick of conflating harmless or even beneficial things (childhood horseplay, liking to look at women, enjoying a non-pc joke or two, “mansplaning”) with actually bad behavior (sexual assault, bullying) for the purpose of tarring the former. It even uses the lefties’ offensive term “toxic masculinity”. It also directly attacks men in general for coming up short morally, and one does not have to be a dog to hear the anti-male whistle of the line of dorks standing behind their grills. I don’t use Gillette razors anyway. I’ve already switched to one of the clubs, but if I hadn’t, I would now. It’s not enough just to laugh this stuff off. We owe it to our sons and grandsons not to stand still for it.

    1. Robbo is the ultimate beta. His tribe of betas believes that glancing appreciatively at a woman’s figure (without leering like a creep!) is literally rape. You will not convince him that bullshit such as this ad demeans men. He thinks maleness is a mental illness.

    2. Generally ridiculing and bitching at people is not the best way to persuade them to give you some of their money for your product.

      The ad was created by women, hence the “generally ridiculing and bitching” tone of it.

      1. What kind of shit company has women creating stupid ass ads for a MENS product??? It makes total sense to have mostly women running advertising for saaay lipstick, just as it makes sense to have mostly men involved for things like male shaving equipment.

  120. Robby, you’re right but wrong at the same time.

    Think about it this way. What would have happened if Gillette had depicted these common and terrible examples of toxic masculinity in the ad?

    1) black gang members doing a drive-by shooting on a party in an inner city neighborhood
    2) Asian street racers doing doughnuts on a Southern Calif. city street and accidentally killing a spectator
    3) Muslim men doing a taharrush (mass public sexual assault) on non-Muslim women

    Everybody can agree that the above toxically-masculine crimes are bad, but the left would be flipping out, calling it “rayciss, REEEEEE!”

    THAT is the point you missed, Robby.

    Here’s another problem with the ad. Count these persons in the ad:

    a) white men behaving “badly” (“badly” as defined/implied by the ad)
    b) white men behaving “well”
    c) non-white men behaving “badly”
    d) non-white men behaving “well”

    There is an innate bias in this ad that goes against actual real-world crime statistics. Black men commit the most violence against (mostly black) women (see domestic violence and rape stats by race). Yet this was not portrayed with proportional representation. If it had been property portrayed, the left would flip out. THAT is the problem with the ad.

    1. Gillette did the same thing that gun abolitionists do: instead of actually going after the real perpetrators of the most gun violence (inner city black and Latino drug gangs), they go after the law-abiding white gun owners, because the law-abiding gun owners DON’T fight back.

      Gillette went after the safest target: white men who won’t speak up. If they had gone after Muslim rape gangs, there would be a fatwa placed on the heads of Gillette marketing heads.

      Just as NRA members get angry that they are being blamed and punished for crimes they didn’t commit, men in general are getting angry that they are being blamed for toxic masculinity that they didn’t commit.

    2. Bingo!

    3. Bingo!

    4. “There is an innate bias in this ad that goes against actual real-world crime statistics. Black men commit the most violence against (mostly black) women (see domestic violence and rape stats by race). Yet this was not portrayed with proportional representation. If it had been property portrayed, the left would flip out. THAT is the problem with the ad.”

      I was going to say the same thing. The vast majority of men being portrayed behaving badly are white guys and white kids. There is like one “guilty” adjacent guy at the bbq doing the “boys will be boys” thing, but in general it’s all white guys as the perpetrators and if there are minorities in the add they are either the heroes or neutral. Give me a fucking break.

      Growing up (poor and in bad neighborhoods) we knew what neighborhoods to stay away from where you would get jumped or chased down by a group of kids. They were all black neighborhoods. It was always black kids, they were constantly fighting, and loved jumping white kids. God forbid that get portrayed in an ad, the left would lose their minds.

      1. You need look no further than the rape statistics to see who is doing most of the raping in the US… And it ain’t white guys or Asians.

  121. “The Gillette Ad Tells Men Not to Hurt People. Why Is This Offensive?” there is a difference between “don’t hurt, people” and “don’t hurt people, asshole” The ad strikes some as the latter. Get it now?

  122. That bump you’re feeling isn’t a toxic-male erection, it’s a surge in Schick’s market share.

  123. 1. Perhaps this isn’t just a razor manufacturer committing suicide. Perhaps they think that without sufficient virtual signaling, they will continue to alienate the hipster market, made up of sensitive SJW types who won’t get laid unless they buy the most ethical shaving implements and cosmetics, assuming that growing lumberjack beards isn’t the height of wokedness-signalling.

    2. Or advertising execs are lemming-variety idiots. Unlike the 80’s they’re jumping off a completely different cliff. In any case, adverts tend not to be very profound. There are the 0.01% that are somewhat funny, and then there are the ones that are f***ing stupid.

    3. Try as they might to keep everyone exposed to advertisements, it’s becoming increasingly easy to steer clear of them. Broadcast TV seems to be mostly advertising, but who bothers with it anymore? The sort of people who are brain-dead enough to like watching ads. And then there are the sort of writers who attach so much importance to a stupid razor advert that they’ll write an essay attacking other writers who bothered to criticize a stupid razor advert. And this subject is dominating the US news cycle.

    No hope for the human race.

    1. Or maybe they’re trying to charm all those 41st-wave feminists with hairy legs and armpits into buying their razors.

      Nah.

  124. As an interesting aside, as of now (7:00 pm Central time), the investor link on P&G’s web site has been unreachable (at least by me) for over an hour. It seems the natives are restless.

  125. This may be the singularly most ill-advised blog that Reason will publish all year. If the author doesn’t understand why this advertisement is uniquely offensive, nothing will enlighten his idiot ass.

  126. Glenn Reynolds says it pretty clearly:

    “Now try this: Ad tells black people not to steal. Why is this offensive?

    Or maybe: Ad tells women not to lie. Why is this offensive?

    Or, so that the Reason folks will really get it: Ad tells pot smokers not to become drug-crazed mass killers. Why is this offensive?”

    How can you be so obtuse?

  127. But most of the ad depicts men deciding not to bully each other, harass women, or commit violence.

    This implies the targets of this ad do these things. Otherwise, what’s the point?

  128. Also, the asshats at Reason don’t seem to understand, the problem is NOT men. It’s women. Single mothers raise the most violent and criminal among us. Fathers, ALL fathers, raise law abiding, productive members of society.

    The manginas at Reason don’t get laid as it is. Pointing out women are the problem and not men means they will never get laid.

    1. khm001 wrote: “Also, the asshats at Reason don’t seem to understand, the problem is NOT men. It’s women. Single mothers raise the most violent and criminal among us. Fathers, ALL fathers, raise law abiding, productive members of society”

      Absolutely correct. Warren Farrell has pointed out that 95% of mass shooters come from single-mother families. It is the ABSENCE of masculinity that is toxic to troubled boys.

      1. New, corrected term: toxic effeminacy.

  129. How about Ciroc running an ad telling Negroes not to shoplift, park in the fire lane, and abandon their children?
    .

    1. Next-level Stormfront troll detected.

  130. I can’t improve on this Instapundit take, and I’m too lazy to try:

    Now try this: Ad tells black people not to steal. Why is this offensive?
    Or maybe: Ad tells women not to lie. Why is this offensive?
    Or, so that the Reason folks will really get it: Ad tells pot smokers not to become drug-crazed mass killers. Why is this offensive?

  131. Looking forward to watching a similar commercial for another P&G product: Tampex. The subject will be feminine toxicity and will feature vicious middle-school girls shaming their overweight classmate into cutting herself and famous rape hoaxers like Jackie Coakley, lying about good, decent men violating her.

    Tampex! The best a gal can get!

  132. Meh, it’s just a continuation of a trend by corporate Hollywood that’s been going on for years. When was the last time you saw a minority in the role of a criminal in a commercial? 99% of criminals in commercials nowadays are white male with the rare inclusion of a white women.

    Remember, the first steps in ginning up a genocide is to demonize and dehumanize the targeted group.

    1. “Remember, the first steps in ginning up a genocide is to demonize and dehumanize the targeted group”

      Correct. That’s exactly what was done to the Jews in Germany in the early 1930s. We all know what happened after that. .

      1. The problem this time is white men ain’t Jews. There are a lot more of us, and we have a lot better history of fucking shit up, and killing people by the millions when they fuck with us! Anybody on the left hoping to start a race war to subjugate the white man has made a GRAVE miscalculation. The only conceivable end results will be a LOT of dead non white folks, and a lot of dead white lefties. Some good white folks will have to die too to get it all taken care of of course.

  133. Oh my. Soave plays dumb and hopes you are too dumb to notice.

  134. The ad was offensive because it IMPLIED that men were sexual harassers, bullies, and the like. It also made no reference to women or any other group having negative qualities. For example, there would never be a commercial that admonished women to not make false accusations of rape; a commercial that admonished Muslims to not attack “infidels”, etc.

    This was not much different from the numerous “sexual harassment training” sessions that I was required to attend: the implied statement was that men were the sexual harassers, and women were the victims. There was no discussion of busty women wearing tight tops and short shorts (which was also depicted in the commercial) This was just another one-sided coin of leftist/feminist politics.

  135. The author seems to be unaware of the term. “Toxic masculinity” really means “any guy who’s not a total pansy.”

  136. Just checking.
    Wow! First 500-comment thread since the white indian polluted the site!

  137. Just as you cannot isolate the term “political correctness” from the conservative critique of progressiveness, you cannot separate the term “toxic masculinity” from the left feminist shallow and jaundiced critique of masculinity and their visceral disdain of masculine strengths. By using the term “toxic masculinity” in the add Gillette inescapably endorses this corrosive view of masculinity.

    Next their is the visual imagery, buffoonish men acting as brutes, a conga line of brain dead BBquers. Then the words “some men have changed…” with the clear implication that most men have not but remain doltish sexist brutes who need to be told what to do and change.

    And you wonder why men are offended. Where does a razor company, or the grocery company that owns them, get the gall to assume they can judge their customers and then tell them the right way to think and act.

    Men care deeply about their sons (and their daughters for that matter) and will no longer sit back and see them demonised or having their spirits squashed. “Boys will be boys” isn’t about condoning bad behaviour but giving boys the leeway they need to learn how to become strong and loving men. It means allowing them to take risks, push the boundaries and break a few rules, learn how to control their aggression and strength so they are positives in their life.

    Boys will be boys and we will no longer tolerate feminists and virtue signalling businesses trying to turn them into girls.

  138. When will you stop beating your wife Robby?

  139. To a lot of people the message that men (it doesn’t say some so many assume all) need to do better just feels like an insult. It assumes we are already bad actors.

    I wonder if an ad telling women to do better would have the same reaction?

  140. Seriously?
    Why are we not seeing commercials regarding toxic femininity?

  141. Really Robby? Really? You actually went the vapid ‘what’s the big deal’ routine?

    I see plenty to be annoyed with. And go take a gander at who put this tripe together.

    The message isn’t good if you actually critically think about it.

    Jesus Robby. Smarten up already.

  142. You guys are such whiny outraged bitches. And you say SJW’s are bad. It’s a fucking commercial. When a person/entity is going to address a problem, they aren’t going to mention every single problem in the fucking world. The whataboutism you guys immediately spew is pathetic.?

    1. You’re an idiot. A dimwitted idiot.

      Go look at the bio of the idiots who put this hit piece together.

      Idiot.

      Fool.

      Useful idiot fool.

    2. It’s not just a commercial, it’s a political manifesto.

      Oh, by the way zak johns, you do know you shouldn’t be out raping kids right?
      Maybe you don’t realize it but raping kids is wrong. Now I’m not saying that you personally are raping kids, but when other men are out raping kids you shouldn’t ignore it.

  143. If Gilette (or any company) is making ads telling people not to assault women then they are not targeting me with their ad because I don’t assault women. Since they assume that the people buying thier product do assault women I will make the assumption that they don’t want me for a customer since I don’t assault women.

  144. Robby, don’t rape babies. Can everybody hear me? I WANT TO ANNOUNCE PUBLICLY THAT ROBBY SOAVE OF REASON.COM SHOULD NOT RAPE BABIES. What? I’m not saying that Robby rapes babies, I’m just giving good advice.

  145. So glad to see Tampax respond with a new ad today that starts the long overdue conversation about Toxic Femininity…

    https://www.youtube.com/watch?v=jKRq4H6P5Sg

    1. OK, BS walks, action talks.
      You did so, and the facts are right there in front of anyone who cares to look.
      Props.

    2. Well done but clearly partisan.

      Is it that hard to do?

  146. Blacks commit rape at a far higher rate than whites. Muslims have rape gangs (notably in Britain) and treat their women like garbage. So let’s replace all the white guys with the statistically-correct races who commit these crimes. Is it offensive then?

    Also, where the hell is the progenitor of #metoo, Harvey Weinstein. Or Al Franken? Bill Clinton?

    I can’t believe this is what passes for analysis at “Reason” these days. Has Trump derangement syndrome clouded your judgement, or did you simply have none to begin with?

  147. Women shaving their legs and underarms may be Toxic Femininity.

    1. If there is a Toxic Femininity, it’s the state of self-induced, irrational fear that American women live in. That fear is what turns even women who call themselves liberal into law-and-order statists.

  148. I think you should stop beating your wife; Why is this offensive?

    1. Were you asked?

  149. It’s offensive for at least two reasons:

    1. The phrase “toxic masculinity” itself. The constant use of this phrase — one hardly ever hears the word “masculinity” spoken these days without the adjective “toxic” preceding it — is an attack on men and masculinity, as the constant repetition builds a deeply ingrained cultural association between masculinity and toxicity.

    2. Try reversing sexes and see how it feels. Suppose that instead we had an ad telling women not to beat their children. Suppose that we were constantly were bombarded with discussions about how women need to learn that it’s not OK to beat their children. Don’t you think women might be offended by the implication that they are all, or mostly all, a bunch of child abusers? That they were such moral imbeciles that they couldn’t understand that beating children is wrong? Wouldn’t they find that terribly condescending?

    1. You will, in fact, find vocal support for beating children, especially boys, among women in certain US subcultures. Such an ad would likely stir up a debate, with many women defending the practice. On the other hand, it would be hard to find men willing to defend harassing and raping women, even if you looked in prisons and mental hospitals. So, your analogy is a bit off.

    2. I agree. I believe many are beginning to conflate the two words and it is a disservice to men. If people want to refer to toxic behavior, then say that. In support of your second point (2.) above, suppose the ad you envision used the phrase ‘toxic femininity’ in discussing not beating ones children… Yes, there may be some in US ‘subcultures’ who believe it is proper to beat our sons, but it would not help to label it a part of femininity – even if the majority of mothers practiced it…

  150. It’s not about what was said. But by whom.
    You wanna lecture about morals, you need moral authority. Maybe I missed where these makers of shaving lotion have earned such a privilege.
    Maybe if Gillette had made this statement, oh, 5 years ago when these sentiments were not so fashionable, that’s one thing.
    As it is, the timing is just mighty convenient, ain’t it?
    If this is not a corporate craven cheap attempt to cash out on the stands of others–many of whom did do at a time that meant taking risks–I don’t know what is.
    I maybe could use lecture about being a better man. But Gillette doesn’t rank in the top 400 million I need to hear it from.

  151. One free pass, another like this and I will buy their products no more. Support men if you want their patronage, do not attempt to shame and distort to fit PC leftist culture

  152. “People are free to associate with whatever brand they want, so if Gillette’s so-called virtue signaling bothers someone that much, that person may go ahead and buy razors elsewhere” kind of sounds like the TSA saying people who object to getting groped should just not fly….

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  154. “Gillette’s so-called virtue signaling ”

    So-called? Soave is signaling simply be stating that it was “so-called”.

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