Beer

Alaska's 'Panty Peeler' Beer Under Fire for Promoting 'Rape Culture'

If anything, Panty Peeler is a beer implicitly marketed to women-not men looking to take advantage of them.

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A Belgian tripel made with coriander and orange peel, Panty Peeler gets good reviews from beer snobs and has been around since the early 1990s. But—perhaps proving that '90s political-correctness was but a gossamer wing of things to come—it has recently come under fire from the Alaska literary community for promoting "rape culture" and women's objectification.

Normally I avoid outrage stories in which the culprit is culture, not government. But this craft-beer controversy brewing in Anchorage is just too silly—and yet typical—to pass by. Apparently, some folks are appalled that the (woman co-founded) Midnight Sun Brewing Company offers a (woman-named) beer called the "Panty Peeler."

The spat, originally confined to the realm of social-media arguments, made it this week to Anchorage NBC-affiliate KTUU, which included critiques from the likes of Fairbanks teacher, poet, and Fulbright Scholar Nicole Stellon O'Donnell ("Great promotional sticker for #rapeculture! Oops, I mean beer made in the state with the nation's highest rates of sexual assault") and Anchorage playwright Peter Porco, who called the beer "retro" and "sex-aggressive."

The website Thrillist included Panty Peeler on its list of the "13 most sexist names and labels in craft beer."

But here's the thing: everything about the beer's packaging conveys just the opposite of sexual aggression or objectification. If anything, Panty Peeler is a beer implicitly marketed to women—not men looking to take advantage of them. The cans features a nude red-haired woman riding a caribou and tossing her bra and underwear into the air behind her. There are no men or anyone else around. The implication isn't some sketchy dude trying to get a woman drunk for nefarious purposes but ladies, buy this beer if you're looking for a good time.

The idea that the beer's name or label promoted sexual-violence was "very hurtful," said Midnight Sun co-founder Barb Miller, telling KTUU that most of the brewery's beers are named by women. "Our graphic artist and I spent a lot of time designing the label art because we wanted to portray playfulness and strength, especially with the Panty Peeler art. The woman is strong and adventurous; she is in charge and in control of her actions."

Of course, in 2016, any pairing of women and sexuality will be assumed by some to be a manifestation of patriarchy. We've become so sensitive to sniffing out and shaming slights against women's agency, autonomy, and equality that suddenly some of the very things earlier feminists fought for (like a woman taking her sexuality in her own hands and riding a caribou naked, I guess) are viewed with suspicion and hostility.

The Panty Peeler controversy might be a small and insignificant case, but it succinctly encapsulates a broader trend toward progressive neo-victorianism and looking at sexuality-related comments, content, and activity not through a lens of liberation but one of victimization. So even though the Panty-Peeler label explicitly features a woman exhibiting agency (by flinging off her clothes), people hear the name and assume the message target is men looking to coercively get in women's "panties," or people see the label and code it as a sexist objectification of women. "The label art of a naked female figure being carried across the sky on a flying horse doesn't exactly scream 'we value women as real people, not mythical sex phantoms!' complained Thrillist writer Dave Infante. (Can I get an eyeroll, please?)

So far, this case hasn't led to any serious censorship attempts, but that wouldn't be unprecedented. Maryland's Flying Dog Brewery only recently won a years-long battle with the Michigan Liquor Control Commission over the agency's ban on sales of its "Raging Bitch" IPA. Jacob Sullum has a brief history of other beer-labeling censorship controversies here.

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  1. The spat, originally confined to the realm of social-media arguments, made it this week to the Anchorage NBC affiliate KTUU, which included critiques from the likes of Fairbanks teacher, poet, and Fulbright Scholar Nicole Stellon O’Donnell (“Great promotional sticker for #rapeculture! Oops, I mean beer made in the state with the nation’s highest rates of sexual assault”) and Anchorage playwright Peter Porco, who called the beer “retro” and “sex-aggressive.”

    Ignore the trolls. Just because they are doing it under their own name and on social media doesn’t mean they aren’t trolls.

    1. Somebody has their panties in a bunch.

      1. I hear there’s a craft beer that’ll peel them right off.

    2. Peter Porco? Really?

      1. The first few pages of links google pulls up on the name is about an axe murderer.

      2. Peter Porco and Dave Infante. Either Alaskans have the most unintentionally hilarious last names, or this is a marketing ploy by Flying Dog Brewery to sell more Panty Peeler.

        1. Dave Infante whines like a baby in diapers.
          Peter Porco has one hand in his pants and the other grasping a six-pack of Alaskan beer….
          Can anyone tell me what O’Donnell means in Irish?

  2. A Belgian tripel made with coriander and orange peel, Panty Peeler gets good reviews from beer snobs

    Fucking hipsters. They ruin every fucking thing they touch.

    1. “If Schlitz was good enough for my daddy, it’s good enough for me.”

      1. Come on CX, be fair. Do you know how expensive it would be to get loaded on a case of one of those bullshit hipster beers and barge into your sleeping 10-year-old son’s room to yell at him for being such a sissy failure faggot fuck?

        1. Some of those craft beers have marvelous highs in ABV.

        2. Whoops. If you drank beer, you’d know that “hipster” beer has a shitload of alcohol.

          1. That’s even worse. You’d get too drunk and black out before you even had a chance to put your fist through the drywall when your wife hid the TV clicker.

            1. 2 black eyes. I already told her twice.

    2. It’s a Belgian thing, not a hipster thing.

    3. Note to P Brooks’ Estate:

      The decedent’s tastes are subject to rebuke.

  3. I could totally rape a beer right now.

  4. Beer Snobs? BEER SNOBS????? Those are fighting words!

    1. *puts hair in man bun, raises fist*

    2. No, there are beer snobs out there. I’m a beer geek, I care about what’s in my glass. The beer snobs care about what’s in everyone else’s glass.

      1. That’s a fair distinction. But I wouldn’t refer to Beer Advocate as “snobs”.

        1. Back when I was active on their forums, they had about the same ratio of snobs to geeks, as we do trolls to posters. I’m not sure if that ratio has changed over the years.

          1. So, about 1:1?

  5. Look, women don’t have agency so we should all stop pretending they do.

    -Progressives

  6. Even supposing that the name was intended to imply that it will make women want to have sex, is it not possible that some women might want to get drunk and fuck? Maybe that’s a big part of the reason why people want to go out and drink?

    Nah, all those women in bars are just there because they don’t know that they are about to get raped.

    1. That’s where I’m debuting my 2 new craft beers. “Panty Dropper IPA” and “Amnesia Ale”.

    2. I think a woman would have to be drunk to want to have intercourse with an Alaskan.

      1. I think a woman would have to be drunk to want to have intercourse with be an Alaskan.

      2. As the women in Alaska say, the odds are good, but the goods are odd.

    3. Of course you’re sarcastic analogy is spot on. The problem is that all of the women who are so fugly and annoying that no amount of alcohol will get them laid, are mad and they’ve found their voice with the proglodyte victim class.

    4. You do realize that just because a woman leaves the house with the intention of getting drunk and fucking doesn’t entitle the man she meets to actually fuck her unless he wants to be a rapist. You see, once she crosses the threshold into drunkenness, she’s lost the agency to consent to sex. So congratulations, Zeb. You’ve just contributed to the rape culture that permeates America.

      -SJW retard

      1. If it wasn’t for date rape, I’d never get laid.

        *ska trumpets*

      2. That’s pretty much spot on to what an SJW retard would actually say.

    5. When men use alcohol to lower their inhibitions, it’s called “liquid courage”. When women do it, it’s rape.

      1. I mean, I wouldn’t call what she did to me rape. But she was definitely excited by the booze.

  7. “The label art of a naked female figure being carried across the sky on a flying horse doesn’t exactly scream ‘we value women as real people, not mythical sex phantoms!’ complained Thrillist writer Dave Infante.

    Why should we care about the opinion of someone who can’t successfully identify an image of a caribou?

    1. Senior Snapchat editor, writer-at-large Dave Infante is the founding editor of Thrillist’s Snapchat channel, and a features writer with focuses on restaurant culture, the beer business, NYC lifestyle, and social media.

      Senior Snapchat editor.
      Senior Snapchat editor.
      Senior Snapchat editor.

      1. Well at least he’s not the Associate Snapchat Editor anymore. God, how humiliating was that?

        1. It drove him to drink rape beer.

      2. There are junior positions to this position by implication.

        You can be anything you want honey; Junior Snapchat Editor, Weekend Manager, Understudy for Stand-Ins. Thank god you have a college degree.

      3. Infante

      4. Or snatch editor for short.

  8. Nicole Stellon O’Donnell wrote a novel-in-poems and Peter Porco wrote a reader’s play. Sigh.

    1. Alaskan hipsters are even worse than regular hipsters.

      1. “No, no. My play was only meant to be read, not acted out, you silly provincials!”

        Are “he said” and “she said” just too much to type? Are stage directions just a drag? Do all your characters just sit around and yammer at each other like assholes? Then the reader’s play is for you!

    2. If ever there was motivation to get your smut published, Sug’.

  9. If Midnight Sun is a really cool brewery it will say:
    ‘Goddam! Why didn’t I think of that instead?!!!’
    And change the name of its Belgian Tripel from ‘Panty Peeler’ to ‘#rapeculture’.
    [and Elizabeth. You should sue those Alaskan literary types for making your eyes roll. You could get detached retinas from that!]

  10. #blownelasticmatters

  11. Peter Porco wrote a reader’s play.

    This is why we need the National Endowment for the Arts. Short-fingered vulgarians won’t fund these marvelous artistic innovations.

    1. I read that as ‘Marvelous autistic innovations’.

  12. I have it on good authority that Westworld glorified violence against women despite the bodycount of episode 1 being about 1:10 female to male and the most gruesome scene was a guy getting his blood drained into three buckets. But that lady being dragged and possibly killed off screen was enough to disenfranchise all women everywhere.

    1. Glorified? I think it was vilified myself but what do I know. I’m just a white male.

      1. *oppressor*

        you’re a white male oppressor

        1. In the interest of full disclosure a cis-shitlord as well .

    2. I’ll watch when they have a CGI’d animatronic Yul Brenner. Until then, they are dead to me. If the anti-smoking people can get Dead Yul Brenner, Westworld reboot sure as shit should be able to.

  13. Panty Peeler. Tastes great. More filling.

  14. A Belgian tripel marketed to women?

    Shit, I’ve got to meet some of these Alaska women.

  15. Can I get an eyeroll, please?

    Eyerolls, at Reason? Where do you think we are right now?

  16. Panty Peeler? The should get sued for fraud. Beer has never gotten me laid.

  17. I avoid outrage stories in which the culprit is culture, not government.

    wha?

    1. It’s the thought that counts, Gilmore.

  18. The cans features a nude red-haired woman riding a caribou and tossing her bra and underwear into the air behind her. There are no men or anyone else around. The implication isn’t some sketchy dude trying to get a woman drunk for nefarious purposes but ladies, buy this beer if you’re looking for a good time.

    Are you sure the implication isn’t “drink this beer if you’re interested in engaging in bestiality inter-species erotica with a caribou?”

    1. Are you sure the implication isn’t “drink this beer if you’re interested in engaging in bestiality inter-species erotica with a caribou red-head?”

      Isn’t this more accurate, really?

  19. That entire Thrillist article is retarded but the inclusion of Polygamy Porter is particularly so. They named that beer specifically to troll the Mormon church. They even had a particularly successful marketing campaign during the Salt Lake Olympics by trying to put up billboards for when the world showed up in town knowing it would be rejected by the LDS owners and generate a bunch of news articles. Even by their retarded logic, how could that be sexist? Isn’t it the opposite?

    1. And exhibit B is *Provo Girl* which also trolls the Mormons and features schoolgirl porn culture female.

    2. As it happens that is a fine Porter, and I have the t-shirt too.

  20. What the fuck is Thrillist, some sort of Gawker excrescence?

    1. Close. It is the byproduct of pate’ production.

  21. I thought there was some govt bureaucrat who had the literal job of approving beer names/labels? How did this make it through him I wonder…

  22. Thrillist writer Dave Infante

    What’s in a name?

  23. I’m working on a recipe for Panty Wetter Stout. I think it’ll be a big seller in Our Nation’s Capitol.

  24. “We’ve become so sensitive to sniffing…”
    Very nice, ENB!

  25. If they wanted a name that promotes rape culture, wouldn’t it be Panty Ripper? Peeling panties off a woman is usually done with consent, and slowly…

    1. WHAT ‘BOUT STEVE SMITH STOUT? THAT #RAPE CULTURE BEER!

  26. I believe it was Variety magazine that once said “It doesn’t matter what they say, as long as they’re talking.”
    So where can we buy this wonderful beer?

  27. So I guess “Old Leg-humper” is now verbotten?

  28. I don’t think I’ve ever had as much fun reading the comments!

    Thanks.

  29. Normally I avoid outrage stories in which the culprit is culture, not government.

    In fact, don’t libertarians often say that much government regulation is unnecessary precisely because private pressure will often achieve the same ends?

    The implication isn’t some sketchy dude trying to get a woman drunk for nefarious purposes but ladies, buy this beer if you’re looking for a good time.

    To be honest, when I saw the name of the beer, the former is certainly what first occurred to me. The picture doesn’t really dispel that impression either, since it could be taken as what you can get a woman to do after she drinks this. Perhaps the originators of the name had the best of intentions regarding promoting women’s “agency”, but if that is not how it is perceived, maybe they should consider changing it.

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