Last week, ice cream maker Ben & Jerry's and Colorado brewer New Belgium announced they would collaborate to create a new Salted Caramel Brownie Brown Ale, billed as "an ice cream infused craft beer."
A press release announcing the partnership noted the beer will focus on the companies' shared efforts of "supporting sustainable agriculture" and "focus[ing] on environment awareness."
Wonderful. Or maybe not. Neo-Prohibitionists have jumped on the ice cream maker, warning of the potential harms of pairing a food kids like with a drink adults like. Keep Food Legal's Baylen Linnekin dismantles the absurd claims.