Republican Brand 'Sucks' Among African-Americans, Says Rand Paul

Maybe it's time to stop actively alienating part of the electorate.

Sen. Rand Paul doubled down Sunday on his assertion that the Republican Party brand is in trouble, especially when it comes to attracting African-American voters.

"Our brand is broken. I don't think what we stand for is bad," the Kentucky Republican said on CBS' "Face the Nation." "We have a wall, or a barrier, between us and African-American voters."

On Thursday, Paul said the Republican Party brand "sucks," especially when it comes to attracting black voters. 

"It's perception," he said. "Republicans have to get beyond this perception that they don't want African-Americans to vote."