Remember when the planet's young people—or at least its youth-oriented jingle writers—almost convinced us that a bottle of Coca-Cola could play a pivotal role in achieving global harmony? While the "real thing" may have been a balm against the stings of Vietnam and other afflictions of the era, today's youthful idealists understand it will take a lot more than proprietary sugar-water and some attractive teenagers singing on a hilltop to combat melting polar ice caps, rising income inequality, and everything else that ails us. We need a genuine miracle elixir, not just a pause that refreshes.
Enter Soylent, the gulp that sustains. Its primary components are a powder made from maltodextrin, rice protein, oat flour, and more vitamins and minerals than mid-century food scientists ever managed to pack into a loaf of Wonder Bread, plus a liquid blend of canola oil and fish oil. Mix the powder with the oil, add water, and that's it. As Greg Beato explains, Soylent is almost as easy to prepare as a glass of Coca-Cola, and yet it is designed to function as a "staple meal" that offers "maximum nutrition with minimal effort."