The amount of taxpayer money involved in selling Obamacare is unprecedented. The main task has come with a massive price tag: nearly $700 million, which has created a veritable ecosystem of turnspits working to convince Americans that a government takeover of one sixth of the economy is a good idea. Such government P.R. campaigns have become a regrettable staple of American politics, laments Mark Heminway. But it says a lot about Obamacare's appeal that so many resources are being deployed to sell Americans a product that the Internal Revenue Service will soon compel them to buy.