In 2008, the online platform, Indiegogo, created a new way for entrepreneurs, artists, and charities to raise funds for their passion projects known as "crowdfunding." In exchange for donating money to a project, users generally receive a "perk," like a t-shirt or a coffee mug. In 2009, Kickstarter got into the game, and today new ventures get
launched everyday thanks to the significant capital raised through these websites.
But what if instead of free DVDs and tounge scrapers for your pet new companies could offer their funders an equity stake in the business itself?