Ten years after its original launch on February 4, 2004 as a Harvard-only website, Facebook's little blue icon is ubiquitous. It's on television ads, fast food menus, even bottles of soda, looking for a like from you. Time named "you" the person of the year in 2006, arguing that Web 2.0 brought community, cooperation, and mass user-generated content to the forefront of the Internet. Facebook got name-checked once (you made a profile!), and Twitter. While for a lot of people Facebook is about photos from family and friends, writes Ed Krayewski, it's also about the way we see the rest of the Internet and the rest of ourselves.