Social Media

Instagram Announces Private Messaging Option

Previously user posts were all public or all private

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Instagram Direct tool challenges Twitter and Snapchat, lets Instagram users message each other with photos and videos.

Instagram users can now send private photos and videos with messages to up to 15 of their friends, the photo-sharing app announced Thursday at a press event in New York. Previously, all photos and videos that users posted were public unless their profile was set to private. Called Instagram Direct, the new capability takes on fellow photo-sharing app Snapchat, and Twitter, which yesterday announced that its private direct messaging feature now supports sending and receiving images.

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