Reason.com - Free Minds and Free Markets
Reason logo Reason logo
  • Latest
  • Magazine
    • Current Issue
    • Archives
    • Subscribe
    • Crossword
  • Video
  • Podcasts
    • All Shows
    • The Reason Roundtable
    • The Reason Interview With Nick Gillespie
    • The Soho Forum Debates
    • Just Asking Questions
    • The Best of Reason Magazine
    • Why We Can't Have Nice Things
  • Volokh
  • Newsletters
  • Donate
    • Donate Online
    • Donate Crypto
    • Ways To Give To Reason Foundation
    • Torchbearer Society
    • Planned Giving
  • Subscribe
    • Reason Plus Subscription
    • Print Subscription
    • Gift Subscriptions
    • Subscriber Support

Login Form

Create new account
Forgot password

Culture

Creator of Doritos Locos Taco Dead at 41

Never made any money off his idea

Reason Staff | 12.4.2013 4:50 PM

Share on FacebookShare on XShare on RedditShare by emailPrint friendly versionCopy page URL
Media Contact & Reprint Requests

The visionary behind the billion-dollar Doritos Locos Tacos idea never made any money on it.

Instead, Todd Mills shrugged off any attention, simply wanting his "cool idea" to come true, said Mills' wife, Ginger.

Mills, 41, died on Thanksgiving after battling brain cancer. He's survived by daughters, Tyler, 19, and Lainey, 6.

When friends learned he had passed away, they took pictures of themselves eating the tacos and posted the images to Facebook, Ginger Mills said.

Start your day with Reason. Get a daily brief of the most important stories and trends every weekday morning when you subscribe to Reason Roundup.

This field is for validation purposes and should be left unchanged.

NEXT: Is Embarrassing the Government Terrorism? British Politicians Think So.

Reason Staff
CulturePopular CultureInnovation
Share on FacebookShare on XShare on RedditShare by emailPrint friendly versionCopy page URL
Media Contact & Reprint Requests

Show Comments (0)

Latest

Brickbat: Look Away

Charles Oliver | 9.19.2025 4:00 AM

The Trump Administration Misses Key Deadlines for Imposing Restrictions on Gain-of-Function Research

Christian Britschgi | 9.18.2025 5:30 PM

Florida's State-Run Immigration Detention Centers Omit Hundreds of Detainees from Federal Tracking

Autumn Billings | 9.18.2025 5:05 PM

Trump Is Embracing 'Daddy State' Economics

Veronique de Rugy | 9.18.2025 3:32 PM

Milei Raises Government Spending While Pledging Zero Deficit

César Báez | 9.18.2025 3:15 PM

Recommended

  • About
  • Browse Topics
  • Events
  • Staff
  • Jobs
  • Donate
  • Advertise
  • Subscribe
  • Contact
  • Media
  • Shop
  • Amazon
Reason Facebook@reason on XReason InstagramReason TikTokReason YoutubeApple PodcastsReason on FlipboardReason RSS

© 2025 Reason Foundation | Accessibility | Privacy Policy | Terms Of Use

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Take Reason's short survey for a chance to win $300
Take Reason's short survey for a chance to win $300
Take Reason's short survey for a chance to win $300