United Kingdom

British Supermarket To Install Face Scanners at Gas Stations

For advertisement targeting

|

Tesco is set to install hi-tech screens that scan customers' faces in petrol stations so that advertisements can be better targeted at them.

The retailer will introduce the OptimEyes screen, developed by Lord Sugar's Amscreen, to all 450 of its UK petrol stations, in a five-year deal, according to The Grocer magazine.

The screen, positioned at the till, scans the faces of customers to determine age and gender, and then runs tailored advertisements.

The technology also adjusts adverts depending on the time and date, as well as monitoring customer purchases, The Grocer said.

Advertisement