Vitamin Water Campaign in Canada Paired English, French Words on Bottle Caps, Canceled After "YOU RETARD" Cap Found

retard means delay in French


As the mathematical theorem goes, a hypothetical monkey hitting random keys on a typewriter over an infinite amount of time will eventually produce the complete works of Shakespeare.

Or, if you start a program  to write a random English and French word on bottle caps, you eventually deliver an insult to the drinker. This is what Coca-Cola Company learned this week in Canada.

In the nominally bilingual country, an ill-devised campaign printed two random words, one for each language, on the inside of Vitamin Water caps.

The result was not poetry. A couple in Edmonton saw the words "YOU RETARD" on their bottle cap. It just so happens that their daughter is developmentally disabled.