Television

MSNBC Ratings Down Across the Board, Rachel Maddow at All-Time Low

People don't like being talked down to??

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MSNBC continued its rough 2013 in the ratings, continuing to lose significant audience from 2012. The problems were particularly prevalent in primetime, with some shows losing close to -50% of viewers.

Compared to August 2012, MSNBC was down -28% in total viewers and -32% in the A25-54 demographic in total day and -36% and -32%, respectively, in primetime. MSNBC was the only cable channel to see viewership growth last August, thanks in part to live coverage from the Olympics.