Obamacare Marketing: Celebrity Outreach Edition
The White House is convinced that the key to making Obamacare work is attracting a sufficient number of young, healthy enrollees into the law's insurance exchanges. Given that some portion of that demographic is likely to end up with higher insurance premiums than they have now, in some cases even after the application of insurance subsidies, that's could be a bit of a challenge. Which is why the Obama administration's latest health law outreach effort involves enlisting help from, er, Jon Bon Jovi.
He and a group of other left-coast celebs met at the White House earlier this week to talk about promoting the law. Via The Hill:
The president dropped by a White House meeting with singer Jennifer Hudson and actress Amy Poehler, as well as representatives for Oprah Winfrey, Alicia Keys and Bon Jovi, an administration official said.
Other attendees included officials from the Grammy Awards and the Funny or Die website, which is a brainchild of actor Will Ferrell and director Adam McKay. Representatives for several other TV shows and entertainment companies also attended.
All of the attendees have "expressed a personal interest in educating young people about the Affordable Care Act," the White House official said.
Also this week: The White House also enlisted the giant, stuffed Teddy Roosevelt suit that the Washington Nationals use as their mascot to star in an Obamacare promo video alongside Health and Human Services Secretary Kathleen Sebelius.
Here are eight other ways that state and federal officials have said they might try to advertise Obamacare.
