New Zealand

Rate of Smartphone Ownership in New Zealand Doubles in One Year

Tablet ownership almost tripled


The number of New Zealanders who own a smartphone has doubled in the past year, a new survey shows.

The figure has risen from 33% this time last year, to 60%, the research from global consultancy firm TNS found.

It surveyed the mobile use of 38,000 people in 43 countries, with 500 Kiwis taking part. The Mobile Life online study explored the behaviour, motivation and priorities of mobile phone useage.