Mountain Dew Pulls Ad After Complaints of Racism

Created by the front man of the hip-hop group Odd Future


PepsiCo says it's pulling an outrageous Mountain Dew commercial that has offended online viewers in recent days due to sensitivities in terms of racism and violence toward women. The 60-second spot, which is still live on a few individuals' YouTube channels, depicts a badly battered woman on crutches who is being pressed by a cop to pick a suspect out of a police lineup of five African-American males and a goat named Felicia. 

The actors are members of the music group Odd Future in an unusual video series created by the alternative hip-hop ensemble's co-founder, Tyler, The Creator. In a spot that drew a wave of criticism this week, the goat Felicia—in a male voice—taunts the battered woman with phrases like "snitches get stitches, fool," "keep your mouth shut" and "I'm going to get out of here and do you up."