Z10 the Blackberry's Last Hurrah?

Trying to take it to Apple and Samsung

For BlackBerry (formerly RIM) today has been a long time coming. A year and a half after previewing BlackBerry 10, its completely overhauled software for phones, it is finally launching its first phone based on the platform in the U.S. Starting today, the BlackBerry Z10 will be on sale at AT&T stores for $199 with a two-year contract. It will be available at Verizon and T-Mobile next week.