McDonald's Fish Products Go All-Sustainable
First national restaurant chain to do so
McDonald's, one of the largest single buyers of fish in the country, said all of its Filet-O-Fish sandwiches and Fish McBites snacks will be made of Alaskan Pollack sustainably fished in the wild.
And the company is willing to pay to prove it.
The fast-food giant will pay annual fees and royalties to the Marine Stewardship Council for the right to slap the group's so-called ecolabel on its product packaging in its 14,000 stores nationwide.
Mega-retailers such as Wal-Mart, Whole Foods and Walgreens already carry products bearing the blue label. But McDonald's said it will be the first national restaurant chain to do so, starting in February.
Editor's Note: As of February 29, 2024, commenting privileges on reason.com posts are limited to Reason Plus subscribers. Past commenters are grandfathered in for a temporary period. Subscribe here to preserve your ability to comment. Your Reason Plus subscription also gives you an ad-free version of reason.com, along with full access to the digital edition and archives of Reason magazine. We request that comments be civil and on-topic. We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of reason.com or Reason Foundation. We reserve the right to delete any comment and ban commenters for any reason at any time. Comments may only be edited within 5 minutes of posting. Report abuses.
Please
to post comments
As a consumer, I feel I have a right to know exactly where my food is being sourced and the way it is being handled.