Obama Repurposes Campaign Apparatus for Second Term

"Organizing for Action" will help push the president's message in the second term

President Barack Obama on Friday announced the relaunch of his remaining campaign apparatus as a new tax-exempt group called Organizing for Action that will "play an active role" in "mobilizing around and speaking out in support of important legislation" during his second term.

"We may have started this as a longshot presidential primary campaign in 2007, but it's always been about more than just winning an election. Together, we've made our communities stronger, we've fought for historic legislation, and we've brought more people than ever before into the political process," Obama wrote in an email to supporters. "Organizing for Action will be a permanent commitment to this mission."