Apple CEO Tim Cook has poured fuel on the rumors that the company has plans to build a TV.
"When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years," Cook told NBC News anchor Brian Williams in an interview. "It's an area of intense interest. I can't say more than that."
As Apple watchers look toward Apple's next big product breakthrough, much of the speculation has focused on Apple's plans to make its own television set. The company currently sells Apple TV, a little black box for $99 that allows users to access Apple's iTunes store as well as services like Netflix and Hulu on their TVs.
But fans want more: A whole television designed by Apple that reinvents the experience.