A. Barton Hinkle on Media Disappointment with the Candidates' Failure to Address Pet Causes


It's clear that a great many Americans—read: "members of the press"—have been sorely disappointed by the failure of Barack Obama and Mitt Romney to address the issues of most pressing importance to them personally.

It's no great mystery why the candidates ignore such issues. They are trying to win over undecided voters, and the campaigns have done oodles of research to find out what those voters care about. That's why Obama and Romney keep saying things like: Strength abroad "begins with a strong economy here at home." Undecided voters want to hear about jobs, writes A. Barton Hinkle, not the validity of Japanese claims on the Senkaku Islands.