Katie Couric's new syndicated talk show Katie got off to a strong start yesterday with a 2.8 household rating/8 share in the 56 U.S. metered markets to lead the pack of new daytime talk shows by a large margin. It equaled the highest daytime talk show opener in the last decade – Dr. Phil in September 2002. Katie, which featured guest Jessica Simpson, built on its lead-in by 12% and improved its time period year-to-year by 22%.
The cultural views of elite white liberals are not popular with many minorities.
We can justifiably hope for normalcy by Independence Day.
The rest of us are out of luck.
Plus: The era of sovereign influencers, a new experiment in universal basic income, and more...