Katie Couric Daytime Talk Show Has Best Debut Since Dr. Phil
Tied Dr. Phil's 2002 debut numbers
Katie Couric's new syndicated talk show Katie got off to a strong start yesterday with a 2.8 household rating/8 share in the 56 U.S. metered markets to lead the pack of new daytime talk shows by a large margin. It equaled the highest daytime talk show opener in the last decade – Dr. Phil in September 2002. Katie, which featured guest Jessica Simpson, built on its lead-in by 12% and improved its time period year-to-year by 22%.