New York City

Weight-Loss Company Leaders Support Soda Ban

No conflicts of interest here

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There was David Burwick, the president of Weight Watchers North America; Dana Fiser, the chief executive of the weight-loss program Jenny Craig; Dr. Arthur Agatston, the inventor of the South Beach Diet; Dr. Howard Shapiro, the founder of Picture Perfect Weight Loss; Dr. Pierre Dukan, the creator of the protein-based Dukan Diet that has taken France by storm; and Bob Greene, the founder of the Best Life diet regimen, who is best known for being Oprah Winfrey's personal trainer.

Like movie stars lining up to endorse the next big celebrity workout, the weight-loss specialists have all thrown their support behind Mayor Michael R. Bloomberg's proposal to limit sales of big sugary drinks.