Apple shares soared to new heights Friday, as anticipation builds over its upcoming products.
Shares in the Cupertino-based tech giant rose 1.85 percent, or $11.77, to close at a company-record $648.11, eclipsing the $644 mark it hit April 10. Apple's market capitalization is around $608 billion, $200 billion more than the next-richest company, Exxon Mobil. Apple stock had been in a four-month slump until this week, though its price is still up 57 percent for the year. Apple missed Wall Street's expectations last month, but excitement is building over the expected releases of a new iPhone, an iPad mini and a long-rumored Apple TV product in the coming months.