Election 2012

Twitter Unveils Political Tool

Twitter's "Twindex" scans and sorts messages and opinions about the two mainstream presidential candidates


We've seen it dozens of times before. The famous scene of a political candidate in a large room, balloons floating and banners strewn about, surrounded by supporters and family, anxiously watching the television as the election results come in.

This year's election might look a little different. The TV may be blaring results, but the presidential candidates' staffs may also be following the Twitter Political Index, a new feature that monitors political sentiment on Twitter.

Adam Sharp, head of government, news and social innovation at Twitter, said in a phone interview that the new Twitter Index, or Twindex, monitors hundreds of millions of Twitter messages searching for opinions and views about both 2012 presidential candidates.