Laura Seay suggests a way to improve the media's often-awful Africa coverage:
Many major Western media outlets assign one correspondent for the entire continent—more than 11 million square miles. He or she will be based in Johannesburg or Nairobi, but be expected to parachute into Niger, Somalia, or wherever the next crisis is unfolding, on a moment's notice. At best, larger publications will have two or three regional Africa correspondents who are each responsible for covering 10 to 15 countries. The wire services tend to have broader reach, but even they cannot station a correspondent in every country….
There is an easy solution to this problem: Hire local reporters. One notable exception to the history of poor coverage of Africa is the BBC, whose World Service has long maintained correspondents in most of the continent's capital cities. Although the World Service's budget has been slashed repeatedly due to declining government support, the BBC has managed to keep much of its Africa coverage afloat by relying largely on local reporters to get the story. This has been particularly important in Somalia. For two decades, it has been nearly impossible for Western reporters to fully and freely report from Somalia due to safety concerns, but the BBC Somali Service's team of local correspondents and producers do an excellent job of getting the news out from their own country. There's no reason that other major media providers couldn't hire local reporters to improve their coverage as well. Rather than relegating them to second-tier or co-author status, why not hire Africans as country or regional correspondents? A reporter does not have to be Caucasian to provide objective and well-written reporting from the continent, and in many cases, this reporting is more nuanced than that of an international correspondent who spends five days reporting a story….
The problem is not simply that reporters cannot be expected to speak all of Africa's 3,000-plus languages; it is that foreign correspondents tend to rely on the same small group of fixers to arrange interviews, interpret, and manage logistics.
Yet fixers tend to take reporters to talk to the same subjects, over and over and over again. An echo chamber often results, as the same interviews are done with essentially the same questions and the same answers. The echo-chamber problem is much worse in conflict zones, where NGOs often arrange safe travel for reporters in a bid to get their stories out (and to raise funds for their humanitarian operations)….[T]his tends to produce very one-sided and nonobjective reporting. For example, much of the recent coverage of the conflict in Sudan's Nuba Mountains has been facilitated by the U.S.-based NGO Samaritan's Purse. Many of the reporters traveling with Samaritan's Purse have used the same fixer for their stories, Ryan Boyette, a former employee of the group who is married to a Nuba woman and runs a local effort to document atrocities occurring there. In the space of just a few weeks, Boyette also became the subject of a fawning New York Times profile by Nicholas Kristof, was a centerpiece of Jeffrey Gettleman's reporting for the same publication, and was interviewed by Ann Curry for NBC's Today. This is not to question Boyette's credibility or challenge his analysis (though he is far from a neutral observer), but rather to point out one of many examples of the way the West's Africa reporting becomes biased due to a lack of access and local language skills. As Karen Rothmyer noted in a Columbia Journalism Review article, many reporters working on Africa rely "heavily, and uncritically, on aid organizations for statistics, subjects, stories, and sources." It is thus no wonder that much reporting on Africa is so heavily focused on crises and that many pieces read like little more than NGO promotional materials.
On a related note, Binyavanga Wainaina, author of the classic "How to Write About Africa," tries to imagine an Africa that "was really like it is shown in the international media." It "would be a country," he writes. "Its largest province would be Somalia. Bono, Angelina Jolie and Madonna would be joint presidents, appointed by the United Nations." Click through for more.