Greg Beato on the End of the King-Sized Snickers Bar


As part of an agreement reached with the Partnership for a Healthier America, the non-profit organization whose honorary chair is First Lady Michelle Obama, the candy bar maker Mars Inc. has agreed to phase out chocolate products that exceed 250 calories per portion. This means that by the end of 2013, consumers will no longer be able to purchase king-sized Snickers bars. In addition, Mars will also need to reduce the size of a standard Snickers bar. It currently contains 280 calories and thus exceeds the new calorie cap by 12 percent. As Contributing Editor Greb Beato explains, Michelle Obama may succeed in reducing chocolate consumption, but she's also giving Big Candy a major financial boost in the process.