Given the release date, the promised destruction of the world in 2012 comes too late.
"The Smurfs" Begins Production in New York
Principal photography began Friday, March 26, in New York on Columbia Pictures'/Sony Pictures Animation's hybrid live-action and animated family comedy, The Smurfs, it was announced today by Bob Osher, president of Sony Pictures Digital Productions, Hannah Minghella, president of Sony Pictures Animation and Doug Belgrad, president of Columbia Pictures.
Audiences everywhere are in for a Smurfy good time as the Smurfs make their first 3D trip to the big screen. When the evil wizard Gargamel chases the tiny blue Smurfs out of their village, they tumble from their magical world and into ours—in fact, smack dab in the middle of Central Park. Just three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to their village before Gargamel tracks them down. The film is set for release August 3, 2011.
Thrill again to the sites and sounds and smells of The Smurfs getting Nagasakied in this UNICEF anti-war ad. To paraphrase Oscar Wilde, you'd need to have a heart of stone not to laugh at this: