This breathtaking discovery is reported in today's Telegraph. The researchers also report that men don't care what kind of car a woman drives; she just has to be pretty to get their attention:
Psychologists proved what car-dealers have boasted for generations the car one drives is key when it comes to turning a woman's head.
The university team showed women pictures of the same man sitting in two cars—a £70,000 silver Bentley Continental and a battered Ford Fiesta.
The women, who were aged between 21 to 40, picked the man sitting in the Bentley ahead of the same man in the Ford.
Dr Michael Dunn, of the University of Wales Institute in Cardiff, said it shows women rate a man higher if he is behind the wheels of a "fancy motor rather than in an old banger".
His research, in the latest edition of the British Journal of Psychology, also shows that men are more interested in a women's looks not her motor.
The researchers say the men tested in the same way are not impressed by whatever car a woman drives because they judge purely on her face and figure.
Dr Dunn said his findings confirmed that women judge a man by his wealth and status whereas men are primarily concerned with what a woman looks like.
The Telegraph reports a somewhat controversial interpretation of this new data:
Dr Dunn admitted that his research could also be interpreted as evidence that women are shallower than men. He said: "Let's face it—there's evidence to support it."
Read all about this amazing discovery here.