Bjorn Lomborg Says Cool It!

Getting our priorities right on climate change and the world's top problems


At Reason's 40th anniversary event, held in Hollywood on November 14 and 15, "Skeptical Environmentalist" Bjorn Lomborg kicked things off with an engrossing 30-minute presentation about man-made climate change and the best ways to prioritize and solve global problems ranging from water shortages to poverty to malaria.

The author most recently of Cool It, Lomborg is also the force behind The Copenhagen Consensus, a path-breaking approach toward prioritizing and offering efficient solutions to the planet's most pressing issues. "At the end of the day," says Lomborg, "this is about saying, Yes, global warming is real. It's often massively exaggerated, which is why we need smarter solutions…. Let's pick them smart, rather than stupidly. And also, let's remember that they are many other problems in the world that we can fix so much cheaper and do so much more good….If this is really a question about doing good in the world, then let's do real good-and not just make ourselves feel good about what we do."

Go here for Reason magazine's recent interview with Lomborg, who has been named one of the "100 the most influential people on the planet" by Time, a "global leader for tomorrow" by the World Economic Forum, and "one of the 50 people who could save the planet" by The Guardian.

For Reason's coverage of Lomborg, go here. For our environmental coverage, go here.

To watch the video version, embed at your own site, and download HD and iPod versions, go here.