It's On the Market, You're On the Price List

I'd been wondering how Michigan was going to pull its way out of what has been, for a few years now, a one-state recession. The answer:

A new state law gives consumers more rights when it comes to gift cards and certificates… Under the new rules, gift cards are good for five years. Retailers can no longer charge an inactivity or other service fee to consumers using or possessing gift certificates. They must also accept gift certificates during a sale, closing or liquidation and disclose all terms and conditions to prospective purchasers.

And if you don't comply?

Retailers violating the law could be on the hook for $250 in fines or actual damages, whichever is higher.

Consumers can file a complaint with the Consumer Protection Division of the Attorney General's Office or can pursue matters with their own attorney. Retailers must also cover attorney fees, if fined.

A bed and breakfast spokesperson quoted by the Grand Rapids Press thinks it'll be great for business, as it frees them from consumer terrorism after the five years run out. But if Michigan's legislators really care about consumers, why just five years? Why not 10? Why not make them redeemable until we break ground on the Moon colony?