It's a bona fide grand slam, despite some mixed reviews and moralizing attacks:
Grand Theft Auto IV has claimed two entertainment industry sales records, posting the best ever single-day and seven-day sales totals for a computer game.
The highly-anticipated, and highly-controversial, game is the latest instalment in Rockstar Games' flagship franchise.
Take Two Interactive, which owns Rockstar, said that GTA IV sold more than 3.6 million copies on its first day of availability, garnering $310m in sales.
Over the course of the first week, that total grew to six million units and $500m in sales.