Chris Martin, Coldplay lead singer founder and frontman of the CleanScapes waste removal agency, is bidding for a piece of Seattle's garbage collection contract.
If Martin is allowed to implement what he calls "my best idea, my get-people-riled-up thing," we could all soon be subject to a kind of garbage audit, too. He wants to bring the equivalent of the red-light camera to your front curb. Just as the traffic camera captures you running through a stoplight, CleanScapes' incriminating photos would catch you improperly disposing of a milk carton. (It belongs in the recycling bin.)
"We could do it the nice way," he says, meaning his company would e-mail you pictures of your detritus, along with helpful information about separating out recyclables. Or, he says, CleanScapes could send the pictures on to municipal inspectors, and "the city could enforce its own laws." (While the city has sent warning letters, no fines have ever been issued, according to Seattle Public Utilities.)
Read the whole article: It's the heartwarming story of how this well-bred liberal, scouting about for a way to change the world, stumbled upon great ideas like this.