China is trying to craft a softer, gentler image for its population control policies. The current Family Planning Commission slogans strike authorities as a little too…direct.
Slogans such as "Raise fewer babies but more piggies", and "Houses toppled, cows confiscated, if abortion demand rejected" as well as "One more baby means one more tomb" have been declared crude and counter-productive in the efforts to quell the number of births in the world's most populous nation.
The messages are painted on walls and houses all over China, but the government body charged with implementing the one-child policy, the National Population and Family Planning Commission, believes the slogans are coarse, poorly worded and can damage the government's image.
"If such low-quality slogans, which may cause public complaint and resentment, are not corrected … the country's family planning efforts in the new era will be hindered," said a report from the commission. Family-planning experts have come up with 190 less alarming slogans, such as "Mother Earth is too tired to sustain more children".
Whole thing here.