But What Would Chocolate Jesus Drink?

Reuters reports:

An Italian film showing Jesus Christ drinking Coca-Cola sparked such strong protest from the soft-drinks giant that it blocked the film's Easter weekend premiere, the film makers said.

The film 7km from Jerusalem is about an Italian advertising executive who is soul searching after losing his job and marriage. He flies to Jerusalem, where he runs into Jesus.

According to local press reports, he offers the returned Christ a can of Coca-Cola and, seeing Jesus drinking the beverage, thinks: "What a testimonial!"

Movie site here.