Alas, it's not the Real Thing–it's just an energy drink with a ton of caffeine in it and a name that has adults here and abroad in major tsk-tsking mode:
Las Vegas-based drinks company Redux Beverages is producing the drink which contains 280 milligrams of caffeine. According to the company's website, the only way to get more caffeine per ounce is with an espresso.
[David Raynes, of the UK National Drug Prevention Alliance,] added: "The fact is that subliminally, it is making the image of drug use cool and that's what kids what to be, cool.
"Kids will be drinking Cocaine and will inevitably link the two. The drink is relatively innocuous, but they will be linking it with cocaine use and the market, which is far from innocuous."
Dr Charles O'Brien, a professor and vice chairman of psychiatry at the University of Pennsylvania, said: "It's just a bad idea and has all the same downsides of too much caffeine plus a very bad name."
Currently, Cocaine the drink is available only in New York and Los Angeles. More here.
I'm still waiting for an artificial sweetener named Angel Dust.
Lyrics to "Cocaine," one of the worst Eric Clapton songs of all time, which is saying something.