A great piece on the perennial disappointments of blog buzz by Louis Wittig over at the Weekly Standard today:
It's perfectly understandable when political junkies and box office watchers conclude that web buzz augurs big things, but it's also perfectly backwards. We look at the humming activity of the blogosphere and assume the cadre of online enthusiasts behind it constitutes the tip of an off-line iceberg. It is assumed that for every posting on MyDD, or SoaP rap on YouTube, there must be dozens of people out there itching for impeachment [or] python gags.
Reality is just the opposite. People go to the blogosphere because they can't find a sizable number of people in their everyday, off-line lives that are as enthusiastic as they are. The blogosphere gathers together atypical fans and brings them together in what quickly becomes a broadband echo chamber. The louder and more intense the online community gets, the farther it's likely drifting from what is happening offline.