When the Supreme Court struck down barriers on direct interstate (and consequently most online) wine sales, wholesalers warned that hordes of 15-year-olds would rush to their laptops, place orders with their favorite small vineyards, and funnel cases of pinot noir with their friends. A year later, the Wine & Spirits Wholesalers of America has commissioned a survey to assess the damage. Behold our lost generation of would-be Robert Parkers:
A year after the Supreme Court made it easier for wineries to ship products to customers in a different state, a new survey indicates that teens haven't necessarily rushed to use the Internet to buy alcohol, as critics of the court's decision have feared.
The survey by Teenage Research Unlimited (TRU) in Northbrook, Ill., found that 2% of youths ages 14-20 reported having purchased alcohol online, and that 12% reported having a friend who had ordered alcohol online.
Concerned yet? Not even the Office of National Drug Control Policy can muster up a proper alarmist statement. Meanwhile, the group that commissioned the survey heroically attempts to wring some shock value out of the whole thing:
Juanita Duggan of the wholesalers group called the survey results "shocking" and said she expects the number of teens ordering alcohol online to rise. "This is new, hard evidence that should really shake up this debate about direct sales."