The Washington Post's Richard Morin reports on a recent study by University of Texas at Austin researchers who plugged speeches from the 2004 POTUS and Veep candidates into a text analysis program. Their findings:
Cheney easily sounded the smartest of the four, while Edwards and Bush favored the least sophisticated language patterns, Slatcher and his colleagues report in a forthcoming issue of the Journal of Research in Personality. When it came to sounding presidential, both Bush and his running mate scored considerably higher than Kerry or Edwards. Bush was the oldest-sounding candidate. Edwards also was the most likely to use feminine speech patterns and "female" words (Bush was a close second), while Cheney sounded most like a man's man.
The vice president sounded the most honest of the four, and Kerry the least. Kerry's language also was most like that of a depressed person, followed by Edwards. Perhaps that's inevitable; after all, challengers must sound gloomy and doomy about their opponents' records, though in doing so they run clear risks.